Accurat

Market research on steroids using location intelligence.

Contact for Pricing

Description

Accurat delivers market research insights powered by location intelligence and large data panels, offering a near real-time understanding of shoppers, brands, and markets. It aims to bridge the gap between limited internal business data and broader, less detailed traditional market research. By analyzing real-world behavior patterns derived from location data, Accurat provides businesses, particularly in retail, real estate, and media, with actionable insights.

The platform combines a wide market perspective with granular detail, enabling users to analyze custom periods, benchmark against competitors, and understand audience dynamics. Accurat emphasizes its reliance on unbiased, diverse location signals from a large panel, ensuring the data represents the broader population. This approach allows businesses to gain a deeper understanding of their market and competitors beyond simple sales figures, facilitating informed strategic decisions and efforts to reach new customers.

Key Features

Real-time Insights: Access actionable results derived from big data algorithms in minutes, available 24/7.
Deep Dive Analysis: Analyze custom time periods, benchmark competitors, focus on specific store networks, and assess audience impact.
Unbiased Market Research: Utilizes millions of diverse location signals from a large panel representing the entire population.
Comprehensive Market View: Gain insights into the market landscape and competitors that extend beyond internal sales data.
Location Intelligence Engine: Leverages granular, real-world behavior patterns derived from location data.
Market Monitoring (MarketMonitor): Understand how your specific market and brand are evolving over time.
Campaign Impact Measurement (CampaignCompass): Measure and improve the effectiveness of marketing campaigns on driving store visits.
Location Potential Evaluation (TrafficTracer): Evaluate and monitor foot traffic and potential of individual locations or areas.

Use Cases

Understanding market and brand evolution
Measuring and optimizing marketing campaign impact
Evaluating and monitoring location potential and foot traffic
Benchmarking performance against competitors
Analyzing drive-to-store effectiveness
Optimizing distribution strategies
Identifying and targeting key audience segments
Measuring and improving customer loyalty

Frequently Asked Questions

What is Accurat’s pricing based on?

Pricing depends on the product (MarketMonitor, CampaignCompass, or TrafficTracer), the package chosen (each product has three package options), and the number of stores you want to analyze.

Is there a limit on the number of users?

No, there is no limit on the number of users who can access the platform. You can add as many users as needed without extra costs.

What makes Accurat’s approach different from other market research providers?

Accurat uses its own proprietary data panel, making insights plug & play without needing client data. It utilizes a larger panel, enabling analysis for smaller stores, and updates results daily, unlike competitors who often provide monthly or ad hoc reports.

How does Accurat handle data privacy and GDPR?

Accurat adopts a privacy-first approach with a GDPR-focused consent flow requiring double opt-in. Data tracking is limited to consenting users, and insights are only published based on sufficiently large, anonymized groups, adhering to internal and external GDPR regulations.

Does Accurat use historical or real-time data?

Accurat uses both. Historical data identifies visitor origin, profile, frequency, trajectory, and social class. Real-time data counts people at points of interest (with a 48-hour delay for processing). Visits are reported daily, while most metrics like share of visits are updated periodically.