AdRoll

Save time and hassle without sacrificing performance. Tap into refreshingly straightforward programmatic advertising.

Usage Based

Description

AdRoll is a marketing platform that leverages advanced AI and machine learning to empower businesses in executing comprehensive, full-funnel advertising campaigns. It supports a wide array of channels, including display, video, native, connected TV, and social media, allowing companies to effectively reach their target audiences. The platform focuses on optimizing overall marketing strategies by providing actionable insights derived from campaign data across all channels, aiming to enhance brand awareness, attract more website visitors, and drive customer conversions from a unified interface.

The platform offers a suite of robust features such as retargeting to re-engage prospects, brand awareness initiatives to connect with new potential customers, and sophisticated audience segmentation using valuable first-party data. AdRoll also incorporates marketing automation for creating synchronized campaigns across display and social platforms, complemented by in-depth analytics and attribution tools. These tools help businesses understand campaign effectiveness, measure return on investment, and make informed, data-driven decisions to foster growth and improve advertising performance.

Key Features

Retargeting: Re-engage prospects and site visitors with targeted ad campaigns based on real-time and historical data.
Brand Awareness Campaigns: Introduce your brand to new potential customers across display, native, video, and social advertising channels.
Audience & Contacts Management: Reach ideal audiences using first-party data and create dynamic, targeted segments.
Marketing Automation: Seamlessly coordinate automated campaigns across display and social media using a dedicated builder.
Analytics & Attribution: Access consolidated reporting, cross-channel attribution, performance insights, and industry benchmarking from one platform.
Multi-Channel Advertising: Run campaigns across Display Ads, Video Ads, Native Ads, Connected TV Ads, and Social Ads.
Comprehensive Integrations: Connect with e-commerce platforms (Shopify, WooCommerce), advertising networks (Meta, TikTok, Google Ads), CRM, and analytics tools.
Dynamic Ads: Serve personalized ads featuring previously viewed products, top sellers, or recommended items.

Use Cases

Boosting brand awareness among new and ideal customer segments.
Increasing qualified website traffic through advanced ad targeting.
Driving sales and conversions by re-engaging past site visitors.
Attracting and retaining customers with personalized, tailored ad experiences.
Optimizing overall marketing performance with unified, cross-channel insights.
Automating advertising workflows across multiple channels like display and social media.
Building and managing dynamic audience segments from first-party data.

Frequently Asked Questions

What are ad credits?

AdRoll uses 'ad credits' as a means of distributing funds that customers can use on advertising inside the AdRoll platform. An ad credit is essentially AdRoll crediting your account with funds to use on ads.

Are there limitations on how the ad credits can be used?

Different ad credits can be used in slightly different ways. AdRoll provides an Ad Credits Guide for full details on their usage.

I’m an agency that wants to work with AdRoll. How do I get started?

Agencies interested in partnering with AdRoll can visit their agency partnerships page to request a meeting, as AdRoll has a dedicated team to assist agencies.

How much does it cost to run an Ads package campaign?

To launch an Ads package campaign with AdRoll, a minimum daily spend of $5 and a minimum daily budget of $10 is required.

How is pricing determined?

AdRoll offers dynamic pricing based on CPM (cost per thousand impressions), which means the cost can vary depending on market demand.