Adverity
The data platform for marketing teams.
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Description
Adverity provides a comprehensive data platform specifically engineered for marketing teams. It enables users to automate daily data operations by collecting information from over 600 sources, transforming raw data into analysis-ready insights using AI and natural language, and ensuring data quality through intelligent monitoring. The platform facilitates easy sharing of harmonized data to various destinations like BI tools and data warehouses.
By centralizing data management, Adverity helps marketing, analytics, and engineering teams gain full control over their data, build a reliable data foundation, and unlock trustworthy insights through AI-powered features like conversational analytics. This allows businesses to make better decisions, improve marketing performance, and ensure everyone has access to the data they need, ultimately saving time and resources previously spent on manual data handling.
By centralizing data management, Adverity helps marketing, analytics, and engineering teams gain full control over their data, build a reliable data foundation, and unlock trustworthy insights through AI-powered features like conversational analytics. This allows businesses to make better decisions, improve marketing performance, and ensure everyone has access to the data they need, ultimately saving time and resources previously spent on manual data handling.
Key Features
- Connect: Automatically collect data from over 600 connectors.
- Transform: AI-powered data preparation and transformation using natural language prompts (Transformation Copilot).
- Monitor: AI-powered data quality monitoring detects anomalies, duplicates, and rule violations (Data Quality Suite).
- Share: Export harmonized data to various destinations like BI tools, spreadsheets, and data warehouses.
- AI Integration: Conversational Analytics allows users to query data using natural language.
- Data Connectors: Extensive library of 600+ data sources.
- Data Destinations: Support for various destinations including Google BigQuery and Looker Studio.
- Security: ISO 27001 and SOC 2 Type 2 certified.
Use Cases
- Automate marketing data operations.
- Build a complete marketing data foundation.
- Generate AI-powered marketing insights.
- Enable conversational data analysis for business users.
- Improve data quality and reliability.
- Centralize and unify marketing data.
- Streamline ETL processes for marketing data.
- Democratize data access across teams.
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