Billy Grace

First-party data, Attribution, Analytics, and Optimizations in one platform

Paid

Description

Billy Grace is an AI-powered solution designed to revolutionize online marketing efforts by providing unprecedented precision, intelligence, and efficiency. The platform addresses common marketer challenges such as data chaos from privacy updates and fragmented information, lack of clarity in campaign performance, and the time-consuming nature of manual optimizations. It aims to provide a single source of truth with accurate, reliable data through its first-party pixel, which is built for a cookieless future and ensures GDPR compliance.

The system enhances decision-making with modeled attribution and advanced analytics, offering data-driven insights into advertising performance. Users can analyze results in customizable dashboards within a centralized cockpit, discovering new opportunities with confidence. Billy Grace also focuses on efficiency by enabling users to achieve more with fewer resources through AI-powered optimizations. This automation frees up time for creativity and strategic planning by eliminating repetitive data management tasks and optimizing campaigns both within and across marketing channels.

Key Features

First-party data: Offers unmatched tracking precision capturing full customer journeys with a GDPR-compliant, cookieless-future-ready pixel.
Modeled attribution: Provides reliable attribution models combining Marketing Mix Modeling with data-driven attribution for full-funnel insights.
Centralized analytics: Consolidates marketing channel data into one platform with customizable dashboards and personalized metrics.
Automatic optimization: Optimizes ads across and within channels daily using an AI autopilot to improve campaign performance.
Creative studio: Enables creation of converting creatives with AI creative-level analytics.
Unified Marketing Measurement: Merges online and offline marketing data, unifying media data and sales channels for better strategic and tactical insights.

Use Cases

Addressing data fragmentation and inaccuracies caused by privacy updates and cookie decline.
Gaining clear, full-funnel insights into multi-channel marketing performance.
Automating ad campaign optimizations to save time and improve ROI.
Implementing accurate and reliable customer journey tracking for the cookieless era.
Making confident, data-driven marketing decisions using advanced analytics.
Centralizing all marketing data into a single source of truth for reliable reporting.
Improving ad spend efficiency and campaign effectiveness across various digital channels.

Frequently Asked Questions

What are the payment options?

We accept payments by credit card. Accounts within the Enterprise plan can use other methods as well. For any special requests, please get in contact with our customer support.

How are you prepared for the cookieless future?

In light of the upcoming privacy developments and the phasing out of third-party cookies, we are already fully aligned with this cookieless future by utilizing exclusively first-party cookies.

How do you cope with GDPR laws & regulations?

Billy Grace is entirely GDPR-compliant. Our first-party pixel anonymizes all tracking data, which ensures we comply with GDPR rules.

When is Billy Grace relevant for me?

Billy Grace is highly relevant for every company with at least a monthly ad spend of €10k and 300 monthly conversions. In general, these factors apply to SMEs, corporate companies, and marketing agencies.

What is UMM attribution?

UMM merges both online and offline marketing; it unifies media data and sales channels, facilitating better insights into marketing performance on a strategic as well as a tactical level.