Boba Logo

Boba

AI co-pilot for generative ideation

Contact for Pricing
Screenshot of Boba

Description

Boba acts as an AI co-pilot focused on enhancing generative ideation processes. It assists users by searching the web for articles and news to address qualitative research questions, enabling exploration of industry trends, competitor insights, and market sentiment. The tool can analyze and summarize gathered information, facilitating deeper understanding and discussion of research signals.

Beyond research, Boba supports envisioning future possibilities through scenario building. Users can prompt the AI to generate future-oriented stories based on signals of change, exploring potential opportunities and threats. It also aids in strategy development using established frameworks like 'Playing to Win' to brainstorm choices and define strategic narratives. Furthermore, Boba includes capabilities for creating visual storyboards to illustrate current or future state scenarios, complete with scene generation and customization options.

Key Features

  • Web Research & Summarization: Search the web for articles/news and summarize findings.
  • Trend & Signal Analysis: Identify and explore signals of change in business, culture, and technology.
  • Future Scenario Generation: Brainstorm potential future scenarios based on strategic prompts.
  • Scenario Analysis: Evaluate opportunities, threats, plausibility, and probability of scenarios.
  • Strategy Brainstorming (Playing to Win): Generate 'where to play' and 'how to win' strategic choices.
  • Storyboard Creation: Generate illustrated storyboards for scenarios with customizable elements.
  • Conversational Exploration: Discuss research findings and dig deeper into topics with the AI.

Use Cases

  • Conducting qualitative market research
  • Analyzing industry trends and competitor activities
  • Forecasting future market scenarios
  • Developing business strategies and innovation roadmaps
  • Visualizing customer journeys and future states
  • Generating ideas for new products or services
  • Preparing strategic planning presentations

You Might Also Like