Bombora

B2B Intent Data for Smarter Sales and Marketing

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Description

Bombora provides comprehensive B2B intent data and analytics, enabling organizations to identify high-potential accounts and understand buyer behavior. Its solutions help sales and marketing teams optimize outreach, personalize campaigns, and track performance by leveraging real-time insights gathered from a trusted cooperative of over 5,000 B2B sites.

With advanced machine learning and patented business identity mapping, Bombora transforms large-scale web activity into actionable intelligence, supporting data-driven decisions in targeting, segmentation, and audience development across digital channels.

Key Features

Company Surge® Intent Data: Identifies high-potential in-market accounts based on content consumption and purchase signals
Identity Resolution and Enrichment: Captures and enriches anonymous web visitors for actionable segmentation
B2B Audience Segmentation: Builds custom or prebuilt digital audiences for targeted campaigns
Campaign Measurement and Analytics: Provides sophisticated measurement and analytics dashboards for campaign optimization
Real-time Data Activation: Powers dynamic, personalized marketing with real-time insights
Omnichannel Integration: Seamlessly works across leading ad, sales, and marketing platforms
Patented Business Identity Mapping: Resolves pre-purchase intent to specific businesses with accuracy
Ethically Sourced Data: Data collected with consent from an exclusive cooperative of B2B publishers

Use Cases

Identifying and engaging in-market B2B accounts
Reducing customer churn through intent monitoring
Customizing content and messaging for sales outreach
Developing and measuring digital advertising campaigns
Mapping buyer journeys and analyzing competitive intelligence
Enriching website visitor data for deeper audience insights
Activating account-based marketing (ABM) targets

Frequently Asked Questions

What is Bombora’s Data Co-op?

Bombora’s Data Co-op is a proprietary network of over 5,000 trusted B2B publishers and data providers that aggregate and share intent data for business analysis.

How does Bombora identify purchase intent?

Bombora uses advanced machine learning, including BERT-based models, to analyze content consumption patterns and resolve them to specific businesses, accurately detecting purchase intent.

What makes Bombora’s intent data unique?

Bombora’s intent data is ethically sourced, consent-based, and largely exclusive, giving an accurate and high-coverage view of B2B buyer activity.

Does Bombora integrate with existing sales and marketing platforms?

Yes, Bombora’s data integrates seamlessly with all major B2B advertising, sales, and martech platforms for easy adoption.

How is Bombora’s data privacy handled?

Bombora ensures data privacy through ethical sourcing, consent-based data collection, and a proprietary cooperative model, with privacy philosophy details available on their website.