BooleanMaths

Optimise your Ads. Debug your Revenue.

Freemium

Description

BooleanMaths is a marketing analytics and attribution platform designed to help businesses optimize their advertising performance on platforms like Meta and Google Ads. It addresses the limitations of traditional tracking methods by utilizing Conversion APIs (CAPI) to send accurate first-party data directly to ad platforms, reducing data loss and improving targeting precision. The platform focuses on providing clear insights into user journeys and the true impact of various marketing touchpoints.

By offering tools for seamless integration, particularly with Shopify, BooleanMaths enables businesses, especially D2C brands, to map complete customer paths from initial discovery to final conversion. It provides robust attribution modeling and visitor tracking capabilities, empowering marketers to make data-backed decisions, cut ineffective spending, and ultimately enhance their Return on Ad Spend (ROAS) and overall marketing effectiveness.

Key Features

Conversion API (CAPI) Integration: One-click setup to send accurate first-party data to Meta & Google Ads.
Marketing Attribution: Analyze true conversion paths with models like First touch, Last touch, and Linear.
Shopify Analytics Integration: Tailored analytics and attribution for D2C brands on Shopify.
User Journey Mapping: Visualize complete customer paths from discovery to purchase.
Visitor Fingerprinting: Track visitors across sessions for their lifetime.
ROAS Optimization: Strategies and tools focused on increasing Return on Ad Spend.
bfast.ai Short Links: Create and track customizable short links for marketing campaigns.
No-code API Integrations: Easily connect data sources and destinations without coding.

Use Cases

Improving ad targeting accuracy on Meta and Google.
Boosting Return on Ad Spend (ROAS) for ad campaigns.
Accurately tracking conversions and attributing them to marketing efforts.
Understanding full customer journeys for e-commerce brands.
Overcoming data loss from traditional tracking pixels.
Optimizing marketing budgets based on reliable attribution data.
Tracking the performance of influencer and social media marketing.

Frequently Asked Questions

What are Conversion APIs and why do I need them?

Conversion APIs (CAPI) send marketing data directly from your server to ad platforms like Meta and Google. They are needed because traditional browser pixels often suffer significant data loss (~70%), leading to inaccurate tracking and suboptimal ad performance. CAPI provides more reliable data for optimization.

How long does it take to set up BooleanMaths?

You can get started in just 2 minutes by installing the Shopify app or setting up via the Pixel.

What platforms does BooleanMaths work with?

BooleanMaths integrates with Meta Ads, Google Ads, Shopify, Klaviyo, Mailchimp, and more.

What attribution models does BooleanMaths support?

It supports a host of attribution models, including First touch, Last touch, Linear, and others.

Do I need to know coding to use BooleanMaths?

No, BooleanMaths offers No-code API Integrations and One-Click integration for Conversion APIs, making it accessible without coding knowledge.