Branded Research
AI ensured quality insights for market research
Description
Branded Research, now part of Dynata, provides a platform for businesses to conduct market research by connecting them with targeted consumer audiences. It emphasizes capturing consumer attitudes and emotions to offer a comprehensive understanding beyond basic data. The platform utilizes artificial intelligence to verify participant responses, claiming over 95% accuracy in identifying and removing unreliable data, thereby ensuring higher quality insights.
The service allows users to access diverse audience segments recruited from over 100 different consumer groups and industries. It supports various research methodologies, including surveys, webcam studies, and emotional AI analysis. Businesses can integrate their own research tools or use third-party services, and programmatic API access is available for real-time connection to required audiences. This facilitates gathering insights on consumer needs, motivations, and purchase drivers, particularly useful for product development and concept testing.
Key Features
- AI Response Verification: Uses AI to verify participant responses and remove poor actors with 95%+ accuracy.
- Diverse Audience Access: Recruits from 100+ consumer segments and industries for targeted research.
- Programmatic API Access: Connects users to specific audiences in real-time via API.
- Multiple Research Methods Supported: Enables qualitative and quantitative methods like surveys, webcam studies, and emotional AI.
- Granular Audience Targeting: Advanced algorithms and profiling provide highly specific targeting capabilities.
- Fraud Prevention: Implements comprehensive assurances to prevent research fraud.
Use Cases
- Conducting market research studies.
- Gathering consumer insights on attitudes and emotions.
- Targeting niche audience segments for specific research.
- Ensuring data quality in survey responses.
- Performing product development and concept testing research.
- Integrating real-time audience access into research workflows.
