Brax
Manage All Your Native Ads From a Single Dashboard
Description
Brax is a platform designed for performance-focused brands and agencies to streamline their native advertising efforts. It provides a unified dashboard to manage campaigns across multiple native ad networks, including Outbrain, Taboola, Yahoo, Revcontent, and Content.ad. Users can connect various accounts, compare performance across channels, and manage team access with specific permissions by role, organization, or campaign.
The tool facilitates efficient campaign management through features like A/B testing for creatives, a Native Power Editor for bulk adjustments to budgets and bids, and automated optimization rules based on user-defined KPIs. Brax integrates with Google Analytics and allows for consistent data tracking using predefined tags and dynamic macros. It also supports custom calculated metrics from multiple data sources and handles various foreign currencies, aiming to provide a comprehensive solution for understanding and improving native advertising ROI.
Key Features
- Unified Dashboard: Manage multiple native ad accounts and networks (Outbrain, Taboola, Yahoo, Revcontent, Content.ad) centrally.
- Creative A/B Testing: Test creative variations across campaigns and networks, identify and duplicate top performers.
- Team Management & Permissions: Control user access by role, organization, or campaign, and view activity logs.
- Native Power Editor: Perform bulk updates on campaigns, budgets, bids, and more using a spreadsheet-style interface.
- Cross-Channel Reporting: Compare performance metrics across different native ad platforms.
- Data Integration: Import data from Google Analytics and other systems for comprehensive analysis.
- Consistent Tracking: Define tracking tags once and use macros for accurate, dynamic data insertion.
- Automated Optimization Rules: Set rules to automatically adjust campaigns based on KPIs like CPA or time on site.
- Calculated Metrics: Create custom metrics combining data from multiple sources for deeper insights.
- Multi-Currency Support: Manage campaigns and reporting in various international currencies.
- Dayparting: Schedule campaign activity, bids, and budgets based on time of day or specific intervals.
Use Cases
- Scaling native advertising campaigns profitably.
- Managing multiple client accounts or brands across different native ad networks.
- Improving workflow efficiency for native ad management.
- Optimizing native ad spend based on performance data.
- Centralizing native ad reporting and analysis.
- Simplifying team collaboration on native ad campaigns.
- A/B testing and optimizing ad creatives across networks.
Frequently Asked Questions
Am I “locked” into Brax to manage my campaigns?
No, you may continue to manage campaigns outside of Brax including any campaigns or ads you create through Brax.
How is ad spend determined?
It is the sum of ad spend managed through Brax during your billing period.
What happens if I exceed my managed spend?
Additional ad spend is invoiced at your plan's specified overage rate. You may upgrade to a larger plan or renew early to avoid an overage fee.
How will I pay for advertising created through Brax?
All advertising managed and created through Brax will continue billing through your existing ad network accounts (e.g., Outbrain, Taboola, Yahoo Gemini, Revcontent, Content.ad).
Are there any limitations on the free trial?
You have full access to all the features for the length of your trial.
