CitrusAd

Unifying on-site and off-site retail media in one self-serve platform

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Description

CitrusAd is a next-generation retail media platform built to empower retailers and advertisers with a unified solution for on-site and off-site advertising. By combining AI-driven insights with large-scale person-first intelligence, it streamlines campaign design, delivery, and measurable performance across digital and in-store channels.

The platform offers robust monetization tools, real-time analytics, and flexible integration features, enabling brands to precisely target audiences, optimize ROI, and personalize the shopping experience. Its identity-led approach ensures privacy protection and scalability for businesses seeking effective retail advertising solutions.

Key Features

Self-Serve Platform: End-to-end, easy-to-use tools for campaign management
On-Site Monetization: Supports sponsored listings, banners, and brand pages
Off-Site Capabilities: Enables ad reach across the open web and in-store
Identity-Led Targeting: Utilizes privacy-protected CORE IDs for better targeting
Real-Time Reporting: Transparent, accurate campaign performance analytics
Ad Personalization: Real-time, data-driven personalization for improved ROI
High Ad-Serving Speed: Server-to-server integration for faster delivery
Ad Blocker Avoidance: Technology designed to maximize ad visibility
Scalability and Flexibility: Architecture built for growth and minimal downtime

Use Cases

Boosting retail sales with targeted advertising
Designing and launching digital ad campaigns
Combining online and in-store marketing efforts
Analyzing customer behavior and campaign performance
Monetizing retailer websites with sponsored content
Personalizing the shopping experience for consumers

Frequently Asked Questions

What is CitrusAd?

CitrusAd is a self-serve retail media platform allowing retailers and advertisers to design, deliver, and measure targeted ad campaigns both on-site and off-site.

What types of ad formats does CitrusAd support?

CitrusAd supports various ad formats, including sponsored products, banner ads, and customized brand pages.

How does CitrusAd help increase both online and in-store sales?

By targeting ads to customers at the point of purchase across digital and physical channels, CitrusAd helps drive increased sales both online and in-store.

Does CitrusAd offer real-time reporting and analytics?

Yes, CitrusAd provides accurate and transparent real-time campaign performance data through an intuitive dashboard.

Is CitrusAd suitable for both retailers and advertisers?

Yes, CitrusAd is designed to benefit both retailers seeking to monetize their sites and advertisers aiming to reach customers effectively.