
ClickMagick
Scale your ads and grow faster with next-level tracking and attribution

Description
ClickMagick provides a comprehensive suite of tools designed for next-level ad tracking and conversion attribution. It serves as a centralized 'Single Source of Truth', enabling users to accurately monitor every click, conversion, and the complete customer journey across multiple devices and platforms. This detailed insight allows for precise optimization of marketing strategies, focusing on maximizing return on investment (ROI).
The platform enhances ad performance by sending highly accurate, first-party conversion data back to ad networks like Facebook and Google. This improves ad network AI learning, leading to better ad optimization and lower costs. ClickMagick incorporates features such as unblockable tracking codes, advanced multi-touch attribution modeling, robust bot filtering, and click fraud protection (Click Shield™) to ensure data integrity and reduce wasted ad spend. It also facilitates the tracking of offline conversions, connecting phone sales or other offline activities back to the originating online source.
Key Features
- TrueTracking® Platform: Centralized source for tracking clicks, conversions, and customer journeys.
- Advanced Attribution Modeling: Multi-touch models reveal performance across the entire funnel.
- Ad Performance Optimization: Sends accurate conversion data to ad networks for improved ROI.
- Unblockable Tracking Code: Uses custom domains and random script loading for high accuracy.
- Cross-Device Tracking: Monitors user activity accurately across multiple devices.
- Click Shield™ Bot & Click Fraud Protection: Filters bots, competitors, and invalid clicks to save ad budget.
- Offline Conversion Tracking: Tracks phone sales and other offline conversions back to the ad source.
- World-Class Bot Filtering: Advanced detection and filtering based on 11+ years of development.
- Real-Time Stats & Reports: Provides actionable insights for direct response marketers (e.g., ROAS24).
- Audience Optimization™: Enhances targeting capabilities (Available on Standard/Pro plans).
- Auto Cost Update: Automatically updates ad spend data (Available on Standard/Pro plans).
- Mobile App: Access tracking data and manage campaigns on the go.
Use Cases
- Scaling paid advertising campaigns efficiently.
- Accurately measuring and improving ad ROI.
- Optimizing marketing funnels based on multi-touch attribution.
- Protecting ad budgets from click fraud and bot traffic.
- Tracking customer journeys across multiple devices.
- Attributing offline sales (e.g., phone calls) to online marketing efforts.
- Ensuring accurate tracking despite industry changes (e.g., iOS updates).
- Providing a single source of truth for all marketing data.
- Analyzing affiliate marketing campaign performance.
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