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Contentful

Content that scales. Experiences that convert.

Freemium
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Description

Contentful is a composable content platform designed to help businesses manage and deliver digital experiences. It allows users to create, manage, and distribute content across various channels from a unified source. The platform emphasizes modular content, enabling teams to reuse and adapt content components efficiently for different campaigns, brands, and regions.

With integrated AI capabilities, Contentful assists in generating on-brand content, offering audience insights, and facilitating personalization. It supports no-code tools for marketers to tailor experiences in real time and provides robust solutions for developers to build custom integrations and extend functionality. The platform aims to streamline content workflows, enhance collaboration, and enable businesses to deliver personalized, relevant experiences at scale.

Key Features

  • Composable Content Platform: Deliver intelligent experiences from one source with modular content architecture.
  • AI Actions: Automate content workflows, generate on-brand copy, translate text, and suggest audience-targeted ideas using AI.
  • Personalization Engine: Create highly tailored experiences with AI suggestions, audience segmentation, A/B testing, and real-time optimization.
  • Contentful Studio: Visually assemble digital experiences at scale using a drag-and-drop canvas and reusable design patterns.
  • Extensibility & Ecosystem: Scale operations with enterprise solutions, partnerships, and a marketplace of apps and integrations.
  • Insights & Analytics: Analyze content performance on-the-fly and measure impact at the component level to optimize experiences.
  • Developer-Friendly Tools: Build custom solutions with flexible APIs (GraphQL, REST), SDKs, starter templates, and comprehensive documentation.

Use Cases

  • Increasing ROI with AI-native personalization
  • Boosting revenue with composable commerce solutions
  • Future-proofing websites and extending digital reach
  • Managing multi-brand and multi-region experiences efficiently
  • Creating SEO-friendly content and experiences
  • Building and managing knowledge bases, FAQs, and intranets

Frequently Asked Questions

What products are available in Contentful?

Contentful Platform is the foundation for content management. Contentful Personalization is an AI-native engine for targeted experiences. Contentful Studio is a visual workspace for designing digital experiences. Contentful AI Actions automates content creation and workflows.

Do I need a development team to setup Contentful products?

Most Contentful products offer no-code tools for marketers. AI Actions is ready to use out of the box. For products like Studio and Personalization, some initial development is typically required to integrate with your front end and tailor the experience to your stack.

How do the products work together?

Contentful products are built to work seamlessly. Platform is the core for content management. Studio enables visual design. Personalization tailors content to audiences. AI Actions automates creation and workflows, all integrating for a unified, collaborative environment where teams can design, personalize, and scale digital experiences efficiently.

What type of support does Contentful offer?

Support scales with your plan. Lite plans allow ticket submissions. Premium plans include a dedicated Customer Success Manager, guaranteed response times through SLAs, 24/7 global support, and access to Professional Services. All users can join the Discord community, Learning Center, and use developer documentation.

How many users can access Contentful products in a plan?

A Free plan includes up to 10 users for the Contentful Platform. A Lite plan can accommodate up to 20 users. A Premium plan offers flexibility and can scale to hundreds of users. The total number of users applies across all products: Personalization, Studio, and AI Actions.

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