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Crayon AI

Competitive intelligence shouldn't feel like a chore.

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Description

Crayon AI provides a comprehensive solution for managing competitive intelligence. The platform automates the process of monitoring competitors across various online sources, reducing manual research efforts. It utilizes artificial intelligence to analyze changes in the competitive landscape, automatically summarizing news articles and scoring the importance of detected insights to help users focus on high-priority information.

Furthermore, Crayon AI facilitates the creation and distribution of competitive intelligence assets, such as battlecards, announcements, and newsletters. It integrates directly into sales workflows and tools like Salesforce, Slack, and Highspot, ensuring that sales teams have easy access to the intel they need to win deals. The platform also includes performance metrics features, allowing businesses to conduct win/loss analysis, track battlecard engagement, and measure the revenue influenced by competitive intelligence efforts.

Key Features

  • Automated Competitor Monitoring: Delivers prioritized, AI-summarized insights directly to users.
  • AI-Powered Insight Analysis: Automatically summarizes news and scores competitive insights by importance.
  • Dynamic Battlecard Creation: Creates and updates battlecards accessible within sales tools like Salesforce and Slack.
  • Sales Enablement Integration: Embeds competitive intel directly into sales workflows and tools (Salesforce, Slack, Highspot).
  • Performance Measurement & Analytics: Tracks win/loss rates, battlecard engagement, and influenced revenue.
  • Unlimited Competitor Tracking: Monitor as many rivals as needed without limits.
  • Unlimited User Licenses: Provides access for all necessary stakeholders and administrators.
  • Unlimited Deliverables: Create unlimited battlecards, dashboards, and other competitive assets.

Use Cases

  • Automating competitor research and analysis.
  • Enabling sales teams to win more competitive deals.
  • Scaling competitive intelligence programs across large organizations.
  • Creating and distributing dynamic sales battlecards.
  • Keeping stakeholders informed about the competitive landscape.
  • Measuring the ROI and impact of competitive intelligence efforts.
  • Improving competitive win rates through data-driven insights.

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