Crystal

Start every meeting with confidence

Freemium

Description

Crystal is an AI-powered platform designed to enhance business communication by providing detailed personality insights. Utilizing assessments like DISC, Enneagram, and others, it analyzes individuals to offer tailored advice on interaction styles. The platform aims to improve understanding between colleagues, prospects, and customers, fostering more effective collaboration and stronger relationships.

By integrating with everyday tools like LinkedIn, HubSpot, Salesforce, and virtual meeting platforms, Crystal delivers communication tips and personality data directly within existing workflows. This allows users to prepare for meetings, personalize outreach, tailor sales pitches, and make more informed hiring decisions based on predicted personality traits and communication preferences, ultimately aiming to increase engagement and conversion rates.

Key Features

Personality Assessments: Utilizes DISC, Enneagram, Big 5, and other assessments for in-depth profiles.
Communication Guidance: Provides personalized tips for emails, meetings, sales stages, and general interaction.
Advanced Prospecting Tools: Understands prospect personality for tailored outreach, pitching, and closing strategies.
Hiring Suite: Offers job fit analysis, interview question generation, resume personality assessment, and candidate comparison.
Integrations: Includes Chrome Extension (LinkedIn, HubSpot, Salesforce), CRM enrichment, and virtual meeting insights (Google Meet).
Playbooks: Generates insights for group dynamics, sales processes, team collaboration, and hiring interviews.
Enrichment & API Access: Allows enriching contacts with personality data via CRM integration, CSV upload, or direct API access.
Custom Content Modules: Enables creation of industry-specific or methodology-based content for DISC types (Business Plan).

Use Cases

Improving pre-meeting preparation and confidence.
Personalizing sales outreach and communication.
Tailoring sales pitches and closing strategies.
Enhancing internal 1:1 and group meeting effectiveness.
Hiring candidates with better cultural and role fit.
Segmenting marketing contacts into accurate buyer personas.
Enriching CRM contacts with personality data.
Improving team collaboration and understanding dynamics.

Frequently Asked Questions

What are profile credits?

Profile credits are used when a Crystal DISC assessment is completed or a new profile is viewed using the Chrome Extension. Once created, a profile is accessible to all users in your organization.

What kind of support is included?

Support is provided for Premium plans (via email) and Business plans (dedicated Customer Success Manager with onboarding and training).

Can Crystal integrate with my CRM or other applications?

Yes, Crystal offers native integrations with Salesforce and HubSpot. It also supports enrichment via CSV files for other systems.

How does the enrichment plan work?

The enrichment plan provides direct access to personality data via API, CRM integration, or CSV enrichment, without the full suite of platform features. Pricing depends on the volume of contacts.

Can I cancel, upgrade, or downgrade my plan?

Yes, plans can be managed via billing settings or by contacting your customer success manager. Cancellations and downgrades take effect at the end of the billing cycle, while upgrades are immediate.