Customer.io
Fueled by first-party data, create personalized journeys across all channels with our customer engagement platform.
Description
Customer.io provides a unified platform designed to enhance customer communication through data-driven personalization. It enables businesses to manage and tailor messages effectively, transforming interactions into stronger customer relationships. The platform facilitates the creation of distinctive customer experiences across mobile and web channels, including email, push notifications, in-app messages, and SMS, ensuring engagement precisely where customers are active.
Built for scalability, Customer.io supports businesses ranging from small startups to large enterprises by offering robust data handling and messaging automation capabilities. It allows for the easy movement of real-time customer data between various tools and sources, powering campaigns based on unlimited profile attributes and events. The platform integrates seamlessly with existing tech stacks and emphasizes security, holding certifications like ISO 27001 and complying with GDPR, HIPAA, SOC 2 Type II, and CCPA standards.
Key Features
- Journeys: Craft and automate messages with a visual drag-and-drop workflow builder and omnichannel support (email, SMS, push, in-app, ad audiences).
- Data Pipelines: Collect, route, and sync real-time first-party data using APIs, webhooks, reverse ETL, and unlimited sources/destinations.
- Personalization Engine: Utilize unlimited profile attributes, events, actions, and custom objects for highly targeted messaging.
- Omnichannel Messaging: Deliver unified experiences across email, SMS, push notifications, and in-app messages.
- Parcel Integration: Access a collaborative code editor designed specifically for creating high-quality emails.
- Analytics & Optimization: View performance dashboards, compare metrics, track conversion goals, and perform A/B/cohort testing.
- Ad Audience Sync: Keep customer segments automatically synced with Google, Facebook, Instagram, and YouTube ad networks.
- Security & Compliance: ISO 27001 certified, GDPR, HIPAA, SOC 2 Type II, CCPA compliant with EU/US data residency options.
Use Cases
- Automating customer onboarding sequences.
- Sending targeted promotional campaigns based on user behavior.
- Delivering personalized transactional emails.
- Re-engaging inactive users through multiple channels.
- Syncing customer segments with advertising platforms for retargeting.
- Building complex, data-driven marketing workflows.
- Improving customer retention with triggered messages.
- Managing cross-channel communication from a single platform.
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