datumo
Keep your CRM in good shape!
Description
datumo is a solution designed to enhance Customer Relationship Management (CRM) systems by ensuring data is reliable, accurate, and valuable. It addresses common CRM data issues such as typos, inconsistencies from poor data entry, and missing information. By correcting these errors and filling in gaps, datumo helps maintain a clean and complete customer database.
Furthermore, datumo enriches CRM data by adding new properties and populating them automatically. It features a Health Status Checker to report on data quality issues and track improvements over time. The tool also provides an Insights functionality, scanning and analyzing CRM data to deliver salient facts and figures, supporting data-driven strategies for marketing, sales, and customer service.
Key Features
- CRM Cleaning: Corrects typos and inconsistencies in CRM data.
- CRM Filling: Fills in gaps where information is missing due to incomplete data entry.
- CRM Enriching: Adds new properties to CRM records and populates them.
- Health Status Checker: Reports data quality issues and tracks improvements over time.
- Insights Functionality: Scans and analyzes CRM data to provide key facts and figures.
Use Cases
- Improving CRM data accuracy and completeness.
- Enhancing customer segmentation for personalized marketing.
- Supporting sales teams with reliable data for up-selling and cross-selling.
- Increasing customer loyalty and reducing churn through better data insights.
- Creating data-driven Customer Experience (CX) strategies.
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