Eros

Influencer Marketing made easy

Freemium

Description

Eros provides a platform designed to simplify influencer marketing for businesses and agencies. It leverages a proprietary algorithm to match companies with content creators who genuinely align with their brand values and target audience, ensuring authentic endorsements.

The platform facilitates the entire campaign lifecycle, from creation and influencer discovery to engagement tracking and budget management through dynamic dashboards. Eros offers both self-serve and fully managed options, allowing brands to choose the level of support they need for running successful influencer collaborations.

Key Features

Algorithmic Matching: Connects brands with influencers based on genuine interest alignment using a sophisticated algorithm.
Campaign Management: Create and manage influencer campaigns for goods and services.
Performance Tracking: Monitor campaign engagement (likes, comments, shares, clicks) and budget via dynamic dashboards.
Fully Managed Option: Offers dedicated Account Brand Managers to handle campaign execution.
Influencer Marketplace: Allows influencers to discover relevant campaigns and track their social media performance.
Direct Communication: Enables live interaction between brands and influencers within the platform.
Broad Reach: Access to over 10,000 influencers across Canada covering 25+ interest categories.
Flexible Contracts: Offers month-to-month plans with no long-term commitment.

Use Cases

Discovering and collaborating with relevant influencers for marketing campaigns.
Managing influencer marketing budgets and tracking ROI.
Automating the process of finding brand-aligned content creators.
Facilitating communication and content approval between brands and influencers.
Providing influencers with opportunities to monetize their content and connect with brands.

Frequently Asked Questions

What makes Eros different from other Influencer Marketing Platforms?

Eros uses sophisticated algorithms for automated matching of campaigns and brands with influencers based on aligned interests, aiming for fair payouts and satisfaction for both parties.

Who owns the content from the campaigns?

Influencers own all rights to their content. Brands can request permission to repurpose content for their marketing, provided the influencer is credited and compensated.

How does the content approval process work?

Campaigns are managed by dedicated Brand Account Managers at Eros who handle the process in an organized and professional manner.

How does a brand measure success?

Brands can use the Eros dashboard to gain insights into campaign metrics, including engagement indicators like comments, likes, shares, and clicks, helping optimize digital strategies.

What is the cost structure?

Eros accommodates various budgets, offering different plans including a free option. It connects brands of all sizes with suitable influencers from diverse backgrounds.