Forelight
Customer Insights at Scale Across the Product Lifecycle.
Description
Forelight is an AI-powered platform designed to scale customer insights derived from interviews across the entire product lifecycle, from initial ideation through product expansion. It employs an AI agent named Leo to conduct video interviews, presenting stimuli, collecting responses, and dynamically adapting the conversation flow based on participant interaction. This automation allows for conducting numerous interviews simultaneously, delivering results significantly faster than traditional methods.
The platform supports multilingual interviews and provides screen/video recording capabilities to analyze participant engagement with stimuli like images, videos, or prototypes. Forelight aims to streamline the research process by integrating data collection and providing interactive dashboards for analysis, helping teams manage data overload and focus on strategic decision-making. It also facilitates the development of global consumer insight communities and integrates with various tools to fit into existing workflows, ensuring data security and offering dedicated support.
Key Features
- AI Video Interviews: Scale interviews with AI moderator 'Leo' handling stimuli presentation, response gathering, and real-time adaptation.
- Multilingual Support: Conduct interviews in various languages suitable for the target audience.
- Screen & Video Recording: Collect video responses and analyze participant interaction with stimuli.
- Dynamic Questions: AI adjusts interview flow and uses probing questions based on participant responses.
- Interactive Dashboard: Build custom dashboards for exploring insights using segments, labels, and other analytics.
- AI Chat (AI Companion): Ask the AI questions to uncover specific qualitative insights from collected data.
- Stimulus Integration: Test images, videos, prototypes, and conduct A/B testing within interviews.
- Unlimited Scale: Conduct numerous interviews simultaneously.
- Integration Capabilities: Connect with tools like Salesforce, HubSpot, Zoom, with options for custom integrations.
- Global Consumer Insight Community Building: Cultivate and manage a network of engaged consumers for continuous feedback.
Use Cases
- Scaling customer interview insights for product development.
- Conducting qualitative research at speed.
- Gathering feedback on prototypes, images, or videos.
- Understanding customer needs and opinions across different languages.
- Analyzing large volumes of qualitative data efficiently.
- Building and managing consumer insight communities.
- Derisking product initiatives from ideation to expansion.
- Increasing product lifecycle velocity.
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