Hindsight
AI-Powered Competitor Monitoring, Deal Intelligence, and Win-Loss Analysis
Description
Hindsight is an AI-driven platform designed to enhance competitive intelligence and sales effectiveness. It employs AI agents that utilize headless browsers and custom instructions to actively monitor competitors across various online sources, including landing pages, review sites (like G2 and Capterra), advertisements, news outlets, social media, and even paywalled sites or communities. This gathered intelligence is used to provide real-time alerts and automatically generate and update dynamic sales battlecards covering feature comparisons, win/loss reasons, objection handling, and pricing.
Beyond competitor tracking, Hindsight offers robust deal intelligence features by syncing with CRMs like HubSpot or Salesforce and integrating with meeting intelligence tools. It provides AI-powered deal reviews and automatic tagging of decision drivers. The platform also includes specialized tools for win-loss analysis, featuring an AI interviewer and comprehensive interview analysis capabilities to help teams understand customer decisions, refine product roadmaps, and improve sales strategies based on direct, unbiased feedback.
Key Features
- Competitor Monitoring: Tracks up to unlimited competitors across various sources (websites, reviews, ads, news, social media, hiring, paywalled sites, communities).
- Automated AI Battlecards: AI generation and updates for feature comparisons, win/loss reasons, objection handling, and pricing.
- AI Deal Reviews: Analyzes sales deals (up to unlimited) for insights.
- Win-Loss Research: Features AI Interviewer and interview analysis for deep customer insights.
- CRM Sync: Automatic integration with HubSpot or Salesforce.
- Meeting Intelligence Integration: Connects with meeting analysis tools.
- Real-Time Alerts & Slack Integration: Delivers timely competitive updates.
- AI Agents for Intel Gathering: Uses headless browsers and custom instructions to find and summarize competitive information.
- Decision Driver Tagging: Automatically identifies key factors influencing deals (Growth/Enterprise plans).
Use Cases
- Tracking competitor product launches, pricing changes, and marketing campaigns.
- Equipping sales teams with up-to-date, AI-generated battlecards.
- Analyzing won and lost deals to identify patterns and improve sales strategies.
- Gathering unbiased customer feedback through automated win-loss interviews.
- Integrating competitive and deal intelligence directly into sales workflows.
- Informing product development with market and competitor insights.
- Monitoring online reviews and social media mentions of competitors.
Frequently Asked Questions
What response rates can I expect for Win-Loss outreach?
Depends on who you're targetting, but we typically see 20% response rates for well-executed Win-Loss outreach.
What about in-person Interviews?
Hindsight can help you schedule more in-person interviews, and you can always BYO by uploading calls.
Does this help small teams?
Yes - better win-loss data is crucial for teams finding PMF and scaling up. This opens up critical avenues for unbiased feedback.
How do you find competitive intel?
Our AI Agents use a headless browser and custom instructions to find and summarize relevant intel from across the web.
Is my data secure and private?
We take security extremely seriously. We are SOC 2 Type 2 certified and undergo regular penetration tests.
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