Holly Health

Digital health coaching for chronic conditions & day-to-day wellbeing

Freemium

Description

Holly Health provides digital health coaching designed to offer tailored lifestyle support, particularly for individuals managing chronic conditions or seeking to enhance their daily wellbeing. Available as web and mobile applications, the service utilizes a 'small habits' approach, grounded in psychological principles like Cognitive Behavioural Therapy (CBT), Acceptance and Commitment Therapy (ACT), and the COM-B model, to foster sustainable behaviour change.

The platform focuses on holistic health improvements across nutrition, sleep, mental wellbeing, and physical activity. Holly Health incorporates AI and machine learning, including LLM-driven conversational coaching and Just-In-Time Adaptive Intervention (JITAI) techniques, to deliver hyper-personalized user nudging and recommendations. It partners extensively with NHS organizations and supports individuals, private health providers, and academic researchers.

Key Features

AI & Machine Learning Personalization: Utilizes LLM-driven conversational coaching and JITAI for hyper-personalized nudging.
Small Habits Approach: Focuses on building small, sustainable lifestyle changes.
Psychology-Based Methods: Incorporates principles from CBT, ACT, Mindfulness, and the COM-B model.
Holistic Health Support: Covers nutrition, sleep, mental wellbeing, relationship with food, and physical movement.
Digital Coaching Platform: Accessible via web, Android, and iOS applications.
Personalized Recommendations: Tailors habit suggestions and content to individual users.
Content Library: Offers exercise videos, articles, meditation guides, sleep stories, and recipes.
Conversational Interface: Engages users through a chatbot ('Holly Bird') for onboarding and support.
Validated Health Outcomes: Demonstrates improvements in habit adoption, health markers, and reduced GP service needs.

Use Cases

Managing chronic health conditions.
Improving daily mental and physical wellbeing.
Building and sustaining healthy lifestyle habits.
Supporting weight management through behavioural change.
Preventing lifestyle-related diseases.
Promoting healthy ageing.
Reducing anxiety and improving mood.
Enhancing self-management of health conditions.

Frequently Asked Questions

What is the small habits approach?

The small habits approach involves making small but consistent changes to daily behaviours. Holly Health supports individuals to prioritise, achieve, and sustain new healthy habits across nutrition, relationship with food, sleep, mental wellbeing, and movement, providing personalised recommendations.

Which psychological models does the service use?

The approach is partly based on 'behavioural activation' and also stems from evidence-based interventions like Cognitive Behavioural Therapy (CBT), Acceptance and Commitment Therapy (ACT), and Mindfulness-Based Interventions. It also uses the COM-B Model and 'hinging' principles.

What’s Holly Health’s take on weight management?

Holly Health believes daily actions, not just weight, determine health. It supports sustainable weight management through a psychological approach, guiding people to improve their relationship with food, providing nutritional information, and encouraging mindful movement, rather than restriction or punitive exercise.

How does Holly Health support prevention?

It supports adults in disease prevention through sustainable lifestyle behaviour change using a holistic approach. Holly Health encourages improved fitness, better mood, deeper sleep, balanced nutrition, and equips people with the structure and motivation to achieve relevant health habits.

How does Holly Health support people with long-term conditions?

A survey of users with various chronic conditions showed that after 8 weeks, 34% felt tangible improvements in their symptoms, and 51% felt more confident in their ability to self-manage their ongoing conditions using Holly Health.