Keplar

Take ideas to market faster with Keplar simulated audiences

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Description

Keplar offers interactive, AI-driven models representing target consumers, known as simulated audiences. These models allow businesses to access instant insights and receive private feedback on creative concepts whenever needed. The platform aims to significantly reduce traditional research costs and timelines, enabling quicker experimentation and decision-making.

By leveraging simulated audiences, companies can test innovation concepts and marketing messages efficiently and at scale. Keplar supports various stages, from identifying market opportunities and co-creating product lines based on predicted consumer preferences, to refining concepts with iterative feedback and forecasting potential market performance. It also helps mitigate risks by identifying potential brand or messaging violations. Furthermore, Keplar can integrate a company's first-party consumer, market, and insights data to enhance the accuracy and relevance of its simulated audiences, providing a competitive edge.

Key Features

Simulated Consumer Audiences: Interactive, AI-powered models of target consumers available 24/7.
Instant Insights & Feedback: Get immediate, private feedback on creative concepts and ideas.
Rapid Concept Testing: Test innovation ideas, messaging, and variants quickly at scale.
Opportunity Identification: Discover white space and opportunities to increase market share.
Co-creation Capabilities: Understand customer needs and predict preferences to co-create or evolve product lines and marketing.
Iterative Refinement: Compare concepts and refine product attributes based on continuous audience feedback.
Performance Forecasting: Integrate sales/market data for iterative incrementality forecasts.
Risk Mitigation: Flag potential brand, messaging, and claims violations to avoid backlash.
First-Party Data Integration: Enhances simulated audiences using your own consumer, market, and insights data.
Speed and Scalability: Significantly reduces product innovation timelines and supports enterprise-level testing needs.
Competitive Benchmarking: Test how products or content perform against competitors.