Klaviyo

The B2C CRM for Building Lasting Customer Relationships

Freemium

Description

Klaviyo positions itself as a comprehensive Customer Relationship Management (CRM) platform specifically designed for Business-to-Consumer (B2C) companies. It integrates several key functionalities into one system: marketing automation, customer service tools, advanced analytics, and a robust customer data platform (CDP). The core aim is to enable brands to move beyond transactional interactions and build deeper, longer-lasting relationships with their customers by unifying customer data from various touchpoints.

The platform facilitates personalized communication across multiple channels, including email, SMS, mobile push notifications, and in-app messages. It leverages Artificial Intelligence (Klaviyo AI) for features like generative content creation, predictive analytics to anticipate customer behavior, hyper-precise audience segmentation, and optimization recommendations. With over 350 pre-built integrations and developer APIs, Klaviyo connects with a wide range of ecommerce platforms and other business tools, centralizing data to provide a complete view of each customer and enabling data-driven marketing and service strategies.

Key Features

B2C CRM Platform: Unifies marketing, service, and analytics specifically for B2C needs.
Klaviyo Marketing: Suite includes email, SMS, mobile push, reviews management, web forms, and campaign automation (Flows).
Klaviyo Service: Features a Customer Hub for self-service order tracking and returns.
Klaviyo Analytics: Offers benchmarks, detailed marketing analytics, and reporting.
Klaviyo Data Platform: Consolidates customer data into profiles and segments, with advanced options for data syncing.
Klaviyo AI: Provides generative AI, predictive analytics, AI-driven segmentation, optimization, and product recommendations.
Extensive Integrations: Offers 350+ pre-built integrations for ecommerce, advertising, POS, loyalty, etc., plus APIs.
Advanced Segmentation: Enables creation of highly specific customer segments, enhanced by AI.
Automation Builder: Drag-and-drop interface (Flows) for creating automated customer journeys.
Templates & Best Practices: Includes pre-built email templates and guidance.

Use Cases

Automating personalized email and SMS marketing campaigns.
Segmenting customers based on behavior and predictive analytics for targeted messaging.
Unifying customer data from multiple sources (website, POS, apps) into a single view.
Improving customer service experience with a centralized hub.
Analyzing marketing performance and customer lifetime value.
Collecting and leveraging customer reviews within marketing strategies.
Sending targeted mobile push notifications.
Generating marketing copy and subject lines using AI.
Building automated customer lifecycle journeys (welcome series, abandoned cart recovery).

Frequently Asked Questions

What is a profile in Klaviyo?

A profile is an individual contact stored in Klaviyo, including their data like events, preferences, and properties. Active profiles can be emailed and factor into pricing, while suppressed profiles cannot be emailed and don't affect pricing.

Does Klaviyo offer a free trial?

Klaviyo offers a free tier for up to 250 active profiles, allowing 500 monthly email sends and 150 SMS/MMS credits, with email support for the first 60 days. It's designed for getting started and trying the platform.

What happens if my active profile count grows beyond my current plan?

Your account will automatically move to a profile-compliant plan. Klaviyo recommends suppressing inactive profiles to manage costs effectively.

Can I use SMS or email independently, or do I need to buy both?

All base plans include email. You can choose to add SMS to your plan and upgrade email or SMS volume independently.

What are carrier fees for SMS?

Klaviyo includes carrier fees (charges from mobile carriers like Verizon or Vodafone) in the upfront SMS pricing, unlike some providers, offering transparency on the true cost per message.