Measured

AI-powered marketing effectiveness platform for enterprise brands

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Description

Measured is a comprehensive marketing effectiveness platform designed for enterprise brands seeking clear, data-driven insights into their marketing performance. Leveraging AI technologies, the platform enables organizations to run real-world incrementality experiments, apply causal media mix modeling, and gain unified reporting across all media channels.

With over 300 integrations and enterprise-scale interoperability, Measured empowers brands to optimize spend, validate growth channels, and generate defensible ROI metrics. The solution focuses on delivering actionable intelligence that aligns marketing with business outcomes, helping teams drive proven growth with confidence.

Key Features

Incrementality Testing: Automated geo and audience split experiments to determine true channel impact
Media Mix Modeling: Predictive ROI analytics using causal, test-calibrated modeling
Media Plan Optimizer: AI-driven scenario planning for optimal media allocation
Cross-Channel Dashboard: Consolidated reporting across all media channels for unified performance tracking
Benchmarks: Competitive intelligence comparing spend, ROAS, and efficiency to peer brands
Triangulated Measurement: Combines different methodologies for more robust measurement
Enterprise-Grade: Scalable, flexible, and interoperable platform suitable for complex organizations
Strategic Services: Access to industry-leading expertise for onboarding and continuous improvement
Integrations: Over 300 fully-managed connections to key marketing data sources

Use Cases

Proving the business impact of marketing to executive stakeholders
Increasing efficiency of media investments
Acquiring new customers through optimized channel mix
Measuring marketing performance across online and offline channels
Experimenting with new marketing strategies at scale
Finding and validating new channels for growth
Aligning marketing performance metrics with finance and leadership goals

Frequently Asked Questions

What is incrementality testing?

Incrementality testing is the practice of running controlled experiments, such as geo or audience split tests, to determine the true impact of a marketing channel or tactic on business outcomes.

What is media mix modeling (MMM)?

Media mix modeling is a statistical approach that analyzes the performance and ROI of multiple marketing channels over time, helping brands allocate budget for maximum effectiveness.

What are the main benefits of using Measured?

Measured enables enterprise brands to generate actionable, finance-ready insights on marketing impact, optimize media investments, and confidently validate performance across channels.

How does Measured integrate with existing marketing platforms?

Measured offers over 300 fully-managed integrations, allowing seamless data connections across a variety of marketing and analytics platforms.

What makes Measured different from traditional attribution tools?

Measured combines incrementality-calibrated media mix modeling with real-world experiments and offers unified cross-channel reporting, providing more accurate, actionable measurement than traditional attribution approaches.