Memorable

AI to Predict the Impact of Ad Creative

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Description

Memorable provides an AI-powered platform designed to predict the impact of advertising creatives. It allows users to pretest ad variations in seconds, receiving high-accuracy predictions for key performance indicators across the marketing funnel, including brand lift, media metrics (CTR, VTR, Engagement Rate), and conversions. The system offers data-driven feedback and improvement recommendations for each creative iteration before any media budget is allocated.

Beyond pretesting, Memorable delivers creative analytics by evaluating past ad performance for both the user's brand and competitors. This enables the identification of successful creative elements and strategies within the industry. The platform utilizes deep-learning models trained on millions of human reactions to ads, aiming to optimize creatives for various channels like Meta, Instagram, TikTok, YouTube, and even out-of-home placements, ultimately driving higher return on ad spend (ROAS).

Key Features

Creative Pretesting: High-accuracy prediction of ad performance (CTR, VTR, Engagement, Brand Lift, Conversions) in seconds.
Creative Analytics: Analysis of past brand and competitor ad performance to identify impactful elements and strategies.
AI Optimization Recommendations: Data-driven suggestions to improve creative effectiveness.
Multi-Channel Optimization: Tailors optimization for platforms like Meta, Instagram, TikTok, YouTube, and Out-of-Home.
High Accuracy Models: Utilizes deep learning models trained on over 13 million human reactions for industry-leading prediction accuracy.
ROI Focused: Aims to increase ROAS, sales, CTR, VTR, recall, and leads while reducing costs.

Use Cases

Pre-flight testing of ad creative iterations.
Optimizing ad visuals for higher engagement and conversion rates.
Analyzing competitor creative strategies.
Improving Return on Ad Spend (ROAS) through effective creative.
Developing data-driven creative briefs and campaign strategies.
Selecting the highest performing creative from multiple options.

Frequently Asked Questions

Why is Memorable better than other AI companies for ad creatives?

Memorable claims the most robust technology with the highest accuracy AI models in industry and academia. It uses deep-learning models to identify impactful creative elements per brand, channel, and market, optimizing campaign strategy and enabling pretesting of every creative alternative in seconds.

What’s the ROI of Memorable?

A/B tests reportedly show significant results like 72% higher sales, 47% lower CPC, 60% higher VTR, and 64-93% lower Cost per Brand-recall-lift. It aims to make impressions more efficient and reduce marketing costs.

How are the results validated?

Memorable validates model accuracy using an 80/20 train/validation split on historical ad data. ROI is validated for clients through A/B tests comparing Memorable-optimized assets against others.

At what stage is Memorable useful?

Memorable assists from the start of the creative process until just before publication. It supports two stages: 1) Creative strategy (planning, briefs, analyzing past data, identifying trends) and 2) Pretest & optimization (testing and optimizing creative iterations during production).