Miro Insights
Transform customer feedback into actionable backlog recommendations with AI
Description
Miro Insights, formerly known as Cardinal and now part of the Miro Innovation Workspace, is an AI-powered platform designed to streamline product management. It addresses the challenge of scattered feedback and conflicting priorities by consolidating customer insights from various sources, including CRM systems, customer success tools, feedback calls, and messages.
The tool employs AI to automatically analyze this feedback, identifying feature requests, user needs, and potential revenue opportunities associated with them. Miro Insights helps teams map these insights to specific features, align them with the overall product strategy, and prioritize the backlog effectively. It integrates with various systems to keep feature status, business impact, and progress synchronized, fostering collaboration between GTM, Product, and Engineering teams within a unified workspace.
Key Features
- AI-Powered Synthesis: Automatically transforms customer feedback into actionable insights and backlog recommendations.
- Feature Request Identification: AI identifies needs and feature requests within feedback calls and messages.
- Strategic Feature Placement: Helps position each identified feature within the broader product strategy.
- Revenue Opportunity Surfacing: Calculates and forecasts the potential revenue value associated with each feature request.
- CRM & CS Data Sync: Integrates with tools like Salesforce and HubSpot to sync customer data (worth, deal stage, etc.).
- Multi-Source Feedback Aggregation: Pulls in customer and prospect feedback automatically or manually from various sources (Gong, Zoom, Intercom, Zendesk).
- Feedback-to-Feature Mapping: Extracts who wants what feature, when, and its importance, identifying blockers and common needs.
- Team Alignment: Provides a central platform for GTM, Product, and Engineering to view feature status, value, impact, and progress.
- Smart Revenue KPIs: Tracks current and future ARR (new, retained, churned) based on feature request priorities.
- Live Progress Sync: Feature status and dates are automatically updated from their source of truth.
Use Cases
- Refining product backlogs based on data-driven insights.
- Prioritizing features using customer feedback and revenue potential.
- Analyzing customer feedback from multiple channels.
- Aligning product development with overall business strategy.
- Improving collaboration between Product, Engineering, and GTM teams.
- Forecasting revenue impact of new features.
- Centralizing customer insights for product decisions.
Frequently Asked Questions
Do you have a free trial?
Yes, Miro Insights offers a 15-day free trial with no credit card needed.
Can I get a discount if I commit yearly?
Yes, you can save 20% by choosing an annual subscription.
Do you offer any early startup discounts?
Yes, discounts are available for early-stage startups. You can apply for more details.
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