Novela
AI Marketing Simulations for Real-World Skills
Description
Novela provides AI-driven digital marketing simulations that enable learners to engage with true-to-life interfaces and scenarios. It focuses on teaching fundamental digital marketing concepts by allowing users to apply them and receive immediate feedback within realistic environments, covering platforms like Google Ads, Meta Ads, LinkedIn Ads, and Display Advertising, supported by a dynamic auction engine and real-world data.
The platform features an AI Teaching Assistant named Ela, which delivers real-time, context-sensitive advice and feedback to help users understand the reasoning behind marketing decisions. This AI guidance aims to prepare users for working effectively with AI co-pilots in the modern marketing landscape. Novela promotes a playful learning environment, encouraging experimentation without real-world consequences, complemented by a leaderboard to foster engagement.
Key Features
- AI-driven Digital Marketing Simulations: Engage with true-to-life interfaces and scenarios.
- Real-World Ad Platform Interfaces: Covers Google Ads, Meta Ads, LinkedIn Ads, and Display Advertising.
- Dynamic Auction Engine: Simulates realistic ad bidding environments.
- AI Teaching Assistant (Ela): Provides real-time, context-sensitive feedback and guidance.
- Intelligent Analytics: Helps understand the 'why' behind performance and decisions.
- Playful Learning Environment: Allows for safe experimentation and deeper learning.
- Leaderboard Feature: Encourages healthy competition among learners.
- Industry-Recognised Certificate: Available for independent learners upon completion.
Use Cases
- Teaching digital marketing in higher education settings.
- Training corporate marketing teams.
- Upskilling independent learners in practical digital marketing.
- Practicing Google Ads campaign management.
- Learning Meta Ads strategy and execution.
- Developing LinkedIn Ads skills.
- Understanding Display Advertising principles.
- Preparing learners to collaborate with AI marketing tools.
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