Passionfroot

The fastest and easiest way to do B2B influencer marketing at scale.

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Description

Passionfroot serves as a comprehensive B2B influencer marketing platform designed to connect brands with relevant creators and streamline the entire collaboration process. It addresses the challenges businesses face in scaling their influencer marketing efforts by providing tools to discover, book, manage, and pay creators efficiently, consolidating these functions into a single integrated system. The platform caters specifically to the B2B sector, offering access to a vast network of creators across various channels including LinkedIn, newsletters, YouTube, podcasts, and more.

Leveraging AI, Passionfroot enhances creator discovery through intelligent search and personalized recommendations based on campaign goals. Brands can analyze potential partners using media kits with verified statistics and directly book ad slots via the platform. It facilitates campaign management through a unified dashboard, allows brands to publish campaign briefs for creators to apply, and simplifies global payments by acting as a single vendor. While performance measurement features are planned, the platform currently focuses on optimizing the operational aspects of B2B creator partnerships, saving time and improving campaign execution efficiency.

Key Features

AI-Powered Creator Search: Search the B2B creator network across all platforms.
AI Creator Recommendations: Receive personalized creator suggestions based on campaign objectives.
Unified Campaign Management: Design, deploy, and manage creator campaigns from one dashboard.
Direct Ad Slot Booking: Book available ad slots directly in creators' calendars.
Streamlined Creator Payments: Pay multiple creators globally through one provider.
Creator Media Kits: Analyze creators with verified stats, rates, and audience insights.
Live Campaign Publishing: Publish campaign briefs and allow relevant creators to apply.
AI Content Evaluation: AI summarizes a creator's latest content (Coming Soon).
Performance Measurement: Get campaign results reported directly (Coming Soon).

Use Cases

Scaling B2B influencer marketing programs.
Finding and vetting niche B2B creators across multiple platforms.
Streamlining creator outreach, booking, and communication.
Managing multi-platform creator campaigns efficiently.
Simplifying global creator payments and financial administration.
Building brand awareness and top-of-funnel growth via trusted creators.
Launching products or services to targeted B2B audiences.

Frequently Asked Questions

What types of businesses can use Passionfroot?

Passionfroot is built for brands of all sizes, from startups and small businesses to established enterprises, aiming to achieve marketing objectives like brand awareness, conversions, or reaching niche audiences through creator partnerships.

Can I run multiple campaigns at once?

Yes, Passionfroot allows you to manage multiple campaigns across different creators and platforms simultaneously using its intuitive dashboard for tracking.

How do I get started with Passionfroot?

Sign up for the waitlist. Once approved, you can book a 15-minute demo to explore the platform or dive in immediately without a demo.

What platforms does Passionfroot support for creator collaborations?

Passionfroot connects brands with creators across various platforms including YouTube, LinkedIn, Instagram, TikTok, and newsletters.

How does Passionfroot help find the right creators?

It uses AI-powered discovery and recommendations, allowing filtering by category, platform, audience size, niche, demographics, and pricing. The platform ensures that all creators are vetted.