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Plainly

Create data-driven videos on autopilot

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Description

Plainly provides a solution for automating video production at scale. Users can upload their existing Adobe After Effects templates to the platform. By connecting a data source, such as a CSV file, API, or through native integrations, Plainly automatically generates numerous variations of the base video template. This process involves dynamically changing elements like text, images, videos, audio, and colors based on the provided data.

The platform is designed to streamline workflows for tasks like video localization, personalized video marketing, creating news or sports updates, generating dynamic digital signage content, and optimizing video ad variations. It operates on a cloud-based infrastructure, handling the rendering process and offering scalability to manage high volumes of video creation simultaneously. Plainly also provides an API for deeper integration into existing applications or custom workflows and emphasizes enterprise-grade security with ISO 27001 certification and GDPR compliance.

Key Features

  • After Effects Compatibility: Natively integrates with Adobe After Effects for template creation and upload.
  • Data Integration: Connects data via CSV, API, or native integrations (19+) to drive video variations.
  • Dynamic Content Replacement: Automatically swaps text, images, videos, audio, and colors based on data.
  • Cloud-Based Rendering: Scalable cloud infrastructure handles rendering of multiple videos simultaneously.
  • Video Versioning API: Offers a REST API for integrating video automation into custom applications and workflows.
  • Layer Scripting: Allows advanced control over layer properties and conditional rendering.
  • Custom Output Formats: Exports videos in various formats with custom encoding.
  • Enterprise Security: ISO 27001 certified and GDPR compliant.

Use Cases

  • Automated video versioning for agencies and creative teams.
  • Batch video localization for different languages and cultures.
  • Generating sports videos (lineups, updates, recaps).
  • Creating news videos from structured data (RSS feeds, metadata).
  • Automating digital signage video content.
  • Dynamically creating broadcast graphics (e.g., lower thirds).
  • Optimizing video ad variations for A/B testing.
  • Creating personalized videos for customer engagement.
  • Integrating video creation features into software products.

Frequently Asked Questions

Is there a limit to the number of videos I can create?

No, there’s no limit to the number of videos you can create. However, your plan includes a set number of rendering minutes, which determines how much video content you can render.

How does Plainly handle video rendering?

Plainly uses a cloud-based After Effects infrastructure to render your videos. Depending on your plan, multiple videos can be rendered simultaneously for faster processing.

Do I need to know After Effects to use Plainly?

Technically, no. You don’t need to be an expert in After Effects to use Plainly. However, you or someone on your team will need to create the video template in After Effects first. Once the template is ready, you can upload it to Plainly and easily generate variations from there.

How are video minutes counted?

Each second you export will be counted towards your monthly limit. We’re not rounding to a minute, and we’re not looking at rendering time, only the duration of your exported videos.

What does layer scripting do?

Layer scripting allows you to go beyond just changing values of the dynamic layers and set up conditional rendering, time based rules or change properties of layers such as font, duration, start time and more.

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