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PlaybookUX

All-in-one user feedback platform

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Description

PlaybookUX simplifies the research process by offering a unified platform to recruit participants, conduct moderated and unmoderated studies, and analyze both qualitative and quantitative feedback. With its integrated suite of tools, teams can easily store and organize research data, streamline collaboration, and uncover actionable customer insights to drive product and experience improvements.

Designed for researchers, designers, and product teams, PlaybookUX accelerates decision-making with AI-powered automation, customizable workflows, and a vast participant panel, keeping all feedback and analysis securely in one accessible location.

Key Features

  • Participant Panel: Access to over 5 million vetted consumer and professional participants
  • Unmoderated Testing: Video-based feedback with face, voice, and screen recording
  • Moderated Interviews: Built-in video conferencing with session scheduling and team collaboration
  • Card Sorting: Conduct open, closed, and hybrid sorts for information architecture research
  • Tree Testing: Validate navigation structures and analyze user pathways
  • Surveys: Comprehensive quantitative research with advanced logic and real-time analytics
  • Figma Testing: Seamlessly import and test Figma prototypes with advanced analytics overlays
  • Session Replays: View real-time recordings of user interactions on products and websites
  • First-Click and Five-Second Testing: Assess immediate user reactions using heatmaps and click maps
  • Preference Testing: Compare up to 20 designs to capture user preferences with follow-up insights
  • AI-Powered Research: Accelerate insight generation through automated analysis and AI summaries
  • Collaboration Tools: Unlimited seats, shared workspaces, real-time notes, tagging, and reporting

Use Cases

  • User experience research for websites and applications
  • Validating new product concepts and designs
  • Optimizing navigation structures and content organization
  • Collecting and analyzing user feedback at scale
  • Conducting market research and surveys
  • Usability testing of prototypes via Figma integration
  • Running preference and first-impression tests on digital assets

Frequently Asked Questions

What types of user studies can be conducted with PlaybookUX?

PlaybookUX supports unmoderated testing, moderated interviews, card sorting, tree testing, surveys, first-click testing, five-second testing, preference testing, and session replays.

How large is the PlaybookUX participant panel?

PlaybookUX offers access to a panel of over 5 million vetted consumer and professional participants.

Can teams collaborate within PlaybookUX?

Yes, PlaybookUX features unlimited seats, shared workspaces, real-time note-taking, tagging, and collaborative reporting tools.

What role does AI play in PlaybookUX?

AI powers automated analysis, session behavior summaries, and accelerates insight generation from user research data.

How does participant recruitment work in PlaybookUX?

Users can recruit from PlaybookUX’s panel or bring their own participants, with comprehensive filtering and screener options to target specific audiences.

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