Podscribe

Independent Measurement Built for Podcast & Audio Advertising

Usage Based

Description

Podscribe is a comprehensive platform built for advertisers, agencies, and publishers looking to independently measure and optimize podcast and audio advertising campaigns. It combines AI-powered attribution, automated verification, and real-time reporting to provide unmatched transparency and actionable insights across podcast, streaming, CTV, radio, and digital audio formats.

With capabilities including pixel-based attribution, incrementality testing, and advanced campaign planning tools, Podscribe empowers users to maximize campaign ROI and reach, benchmark performance, and eliminate the guesswork from audio ad measurement and verification.

Key Features

Pixel-Based Attribution: Real-time, independently verified, IAB-certified multi-channel attribution.
Automated Verification: AI-powered ad placement and content verification across 18+ common issues.
Incrementality Testing: Quantify true conversion lift and optimize campaigns.
Automated Reporting: Centralized, real-time analytics and reporting for all campaigns.
Discovery & Competitive Intelligence: Insights on over 25,000 shows, ad loads, and competitive spend trends.
Campaign Planning: Data-driven audience overlap analysis and impact prediction.

Use Cases

Measuring podcast advertising ROI
Verifying ad placements and performance in audio ads
Running incrementality tests on podcast campaigns
Benchmarking audio ad performance and discovering new shows
Automating campaign reporting for agencies or brands

Frequently Asked Questions

How much does Podscribe cost?

Podscribe uses a progressive, usage-based pricing model, starting at $1.50 CPM for the first 2 million podcast impressions each month, with lower rates at higher volume tiers, plus a $250 monthly platform fee. Streaming, CTV, in-app, and display impressions have separate tiers. There are also optional add-ons available at $1,500 per month.

Does Podscribe use AI in its podcast advertising measurement?

Yes, Podscribe uses AI and machine learning for podcast transcription, aircheck automation, and ad verification, providing advertisers transparency and minimizing manual review.

How does Podscribe help advertisers measure podcast ads?

Podscribe tracks consumer exposure to conversion at a household level and attributes website visits and purchases back to podcast ads. Incrementality testing further proves which conversions were driven by ads, while verification reports confirm ad delivery and placement.

How does Podscribe’s pricing tier work?

Podscribe's pricing is progressive—each impression tier has its own CPM rate, and you pay according to the number of impressions per channel. The platform fee is $250 per month, and usage is billed with no minimum commitments.

How is Podscribe different from other podcast attribution platforms?

Unlike platforms such as Podsights and Chartable which have been acquired, Podscribe is fully independent, provides unbiased, cross-publisher measurement, offers incrementality testing, and features automated AI-powered ad verification and comprehensive real-time dashboards across multiple audio and video formats.