principles.design
A practical resource for making better decisions.
Description
principles.design serves as a comprehensive resource focusing on design principles that empower organisations, individuals, and teams to improve their decision-making processes. The platform offers a curated collection of real-world examples, articles, and field guides that address a range of design challenges across products, services, and systems.
Created and curated by Ben Brignell, the site also provides practical guidance for developing and applying design principles, encouraging user engagement through examples and newsletters. Its content supports clarity, efficiency, and user-centricity in design-related decision making.
Key Features
- Curated Library: Extensive, frequently updated collection of real-world design principles.
- Practical Examples: Detailed examples from organisations, products, and services.
- Field Guide: Practical guidance for creating and applying design principles.
- Expert Articles: Insightful articles covering challenges and best practices in design decision-making.
- Newsletter: Provides updates, examples, and actionable advice for interested users.
- Submission Feature: Users can submit new examples of design principles to expand the resource.
- Consulting: Professional consulting and advisory services on integrating design principles and decision making.
Use Cases
- Developing and documenting design principles for teams or organisations
- Improving consistency and clarity in design decisions
- Training design and product teams on best practices
- Seeking real-world examples of design principles
- Accessing field guides for structured decision-making
- Consulting support for product and engineering leaders
Frequently Asked Questions
What are design principles?
Design principles are clear statements that help teams make consistent decisions and trade-offs when designing products, services, or systems.
Why should I use design principles?
Applying design principles promotes efficiency, consistency, and user-centricity by providing a shared foundation for decision-making.
Who can benefit from using this resource?
Organisations, individuals, design system teams, and product teams can all benefit from writing, learning, and following design principles.
Can I contribute examples of design principles?
Yes, users can submit examples of design principles to help expand the site's library.
Who created principles.design?
The site is created and curated by Ben Brignell, a product strategist and UX consultant.
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