Profound

Get your brand mentioned by Perplexity, ChatGPT, Google AI Overviews, Microsoft Copilot

Contact for Pricing

Description

Profound is an analytics platform specifically engineered for enterprise brands seeking to understand and improve their visibility within the rapidly evolving ecosystem of AI search and discovery. It focuses on monitoring how leading AI platforms, such as Perplexity, ChatGPT, Google AI Overviews, and Microsoft Copilot, perceive and feature brands in their responses.

The platform offers a suite of tools designed to provide comprehensive insights. These include tracking the frequency and context of brand mentions, analyzing the sources (citations) AI engines use, understanding user query trends within AI conversations (Answer Engine Optimization or AEO), and assessing how AI crawlers interact with a company's website. By delivering actionable data, Profound enables businesses to optimize their content and technical setup, aiming to increase their exposure and improve their ranking within AI-generated answers.

Key Features

Answer Engine Insights: Track brand visibility, analyze AI responses and citations across platforms like ChatGPT, Perplexity, and Google AI Overviews.
Conversation Explorer: Discover AI search volume, topics, and trends relevant to your brand across various AI platforms.
Agent Analytics: Monitor AI crawler interactions with your website and optimize technical setup for AI indexing.
AI Visibility Tracking: Monitor how often your brand appears in AI answers and analyze sentiment.
Citation Analysis: Identify the websites driving AI answers about your brand.
AI Crawler Optimization: Analyze AI bot access and ensure site optimization for AI indexing and retrieval.
Enterprise Security & Support: SOC 2 Type I compliance, SSO, premium support, and automated backups.

Use Cases

Improving brand visibility on AI platforms.
Understanding how AI perceives and discusses a brand.
Optimizing content strategy for AI search engines (AEO).
Tracking competitor performance in AI search.
Discovering relevant topics and keywords used in AI conversations.
Ensuring website content is accessible and interpretable by AI crawlers.
Measuring the impact of AI search on website traffic.
Tailoring marketing efforts based on AI conversation insights.

Frequently Asked Questions

How does onboarding work?

Onboarding involves partnering with Profound to configure the topics, keywords, and other inputs you want tracked. Your custom data typically starts appearing in the platform within 24 hours.

What features do I get access to?

You get full access to all core modules, including Conversation Explorer and Agent Analytics, plus early access to new features and betas.

How many users can I invite to my team?

The standard plan includes up to five users. Additional users can be added by working with Profound to scale the plan.

What is pricing like?

Pricing is usage-based, primarily tied to the number of product categories or industries tracked. Custom enterprise deals are available upon discussion.

Do you offer AI Search guidance?

Yes, Answer Engine Optimization (AEO) specialists are available to help craft strategies, advise on targeting prompts and topics, and assist with AI content strategy planning.