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Prowly

Media relations made simple

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Description

Prowly offers a comprehensive suite of tools designed to streamline public relations tasks for various users, including in-house teams, PR agencies, and small businesses. It provides functionalities to manage the entire PR workflow, from finding relevant media contacts within its extensive database to distributing customized press releases and tracking their impact.

The platform enables users to monitor media mentions across online, social, print, and broadcast channels, helping them stay informed about their brand's coverage. It includes a PR CRM for managing journalist relationships effectively and tools for data-driven media pitching. Additionally, users can create professional online newsrooms to share announcements and generate comprehensive PR reports to showcase campaign results.

Key Features

  • Media Database: Access a database of over 1,000,000 media contacts.
  • Media Monitoring & Intelligence: Track online, social media, print, and broadcast mentions.
  • PR CRM: Manage media contacts and track conversation histories.
  • Media Pitching: Send personalized emails, track opens/clicks, and use follow-up sequences.
  • Press Releases: Create, customize, distribute, and analyze press releases.
  • PR Reports: Generate customizable coverage reports with comprehensive data (Pro+).
  • Newsrooms: Publish press releases and company information in an online newsroom.
  • AI Assistant: Provides AI-powered assistance for PR tasks.
  • AI Coverage Summaries: Automatically summarizes media coverage (Pro+).

Use Cases

  • Managing PR activities for in-house teams.
  • Handling multiple client accounts for PR agencies.
  • Gaining publicity and managing PR for small businesses.
  • Finding relevant journalists and media outlets.
  • Distributing press releases effectively.
  • Monitoring brand mentions and media coverage.
  • Building and maintaining relationships with media contacts.
  • Analyzing PR campaign performance and generating reports.
  • Creating a central hub for company news and press kits.

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