Psychodemographic Prediction Tool

Reveal your digital psychological profile from social media data.

Free

Screenshot of Psychodemographic Prediction Tool

Description

The Psychodemographic Prediction Tool, developed by The Psychometrics Centre at the University of Cambridge, enables users to unveil their psychological and demographic profiles based on their digital footprints. By securely analyzing social media data archives from platforms such as Facebook, Twitter, and LinkedIn, users can receive swift and scientifically validated predictions about aspects like personality, intelligence, leadership capability, and life satisfaction.

The tool operates entirely client-side for initial data extraction and ensures that all predictions remain anonymous and are not stored unless users consent for research purposes. Comprehensive tutorials support users through the data downloading and uploading process, empowering them to exercise their rights under GDPR and better understand their personal digital data.

Key Features

Client-side analysis of social media archives
Supports Facebook, Twitter, and LinkedIn data uploads
No login required for prediction
Predictions are anonymized and not stored
GDPR Article 20 compliance
Academically validated prediction models
Insights into personality, intelligence, leadership, and life satisfaction
Step-by-step and video tutorials for data download
Users may withdraw and delete shared data at any time

Use Cases

Understanding digital psychological profiles
Assessing personal data privacy risks
Conducting self-directed academic research
Exercising GDPR data portability rights
Exploring personality for leadership development
Demonstrating privacy concepts in education

Frequently Asked Questions

Is my uploaded data stored or shared?

Your use of this demo is completely anonymous and your results will not be stored, except for scientific research in line with the privacy policy. You can withdraw from the study at any time.

What social media platforms are supported?

The tool supports the analysis of data archives from Facebook, Twitter, and LinkedIn for psychodemographic predictions.

Do I need to log in to use the tool?

No, you can upload your exported data directly without logging into your social media accounts.

How can I exercise my GDPR data rights with this tool?

By downloading your data from supported platforms and uploading it to the tool, you exercise your rights under Article 20 of the GDPR.