ROI Hunter

Product Performance Management for Retail Ad Campaigns

Usage Based

Description

ROI Hunter is an advanced platform designed to help enterprise retailers maximize their ad campaign ROI by managing product-level ad budget allocation and creative optimization. By connecting ad campaign data with key business metrics such as margin, stock, and return rates, teams gain insight into which SKUs truly drive profit and scalable growth.

With deep integrations across Meta, Google, Snapchat, and TikTok, ROI Hunter streamlines campaign strategy, delivers actionable analytics, and automates the creation of high-performing catalog creatives. Retailers benefit from real-time segment prioritization and AI-powered tools that ensure the right products are promoted to reach business goals efficiently.

Key Features

Product-level Budget Control: Allocate and manage ad budgets by individual SKU to optimize profitability.
AI SMART Segments: Automatically group and score products using performance and business signals for targeted promotion.
Profitability Data Layer: Integrate campaign data with margin, stock, and return data to assess true product performance.
AI Creative Studio: Generate catalog creatives using templates, AI backgrounds, visual enhancements, and localization tools.
Segment Prioritisation: Direct ad platform algorithms to prioritize or reduce visibility for specific product groups.
Campaign Insights: Analyze cross-channel campaign results, including product-level and category-level performance metrics.
Template Editor: Easily create, schedule, and automate Meta ad creatives without a designer.
Video Template Editor (CPV): Build catalog product videos at scale with Meta-approved or custom templates.
Automation Rules: Automate Meta campaign elements like product badges, free shipping, and bestseller indicators.
Execution Flexibility: Activate strategies via ROI Hunter or existing Ads Manager workflows for seamless operation.

Use Cases

Maximizing return on ad spend for retail product catalogs
Identifying and boosting profit-driving SKUs with product-level insights
Controlling which products receive ad budget and visibility on ad platforms
Automating creative generation for catalog ads across multiple channels
Reducing waste from poor-performing or low-priority products
Optimizing ad strategies based on margin, stock, and return data
Personalizing and localizing ad creatives at scale
Accelerating campaign decision-making with real-time product segmentation

Frequently Asked Questions

What is ROI Hunter and how does it help retailers?

ROI Hunter is a Product Performance Management platform that enables enterprise retailers to control ad budgets at the SKU level, connect ad performance with business data, and automate catalog creative to maximize profitable growth across multiple ad platforms.

How does ROI Hunter's pricing work?

ROI Hunter operates on a usage-based pricing model, with costs ranging from 1-5% of your ad spend, and aims to deliver 15-30% increases in sales and ROAS, resulting in a 5x to 40x return on the cost of the fee.

Is it risk-free to start with ROI Hunter?

Yes, you can begin with a free Custom Catalog Report or a comprehensive Product Performance Audit to estimate your growth opportunity and potential savings before committing.

What data sources does ROI Hunter integrate for insights?

ROI Hunter combines data from ad campaigns (Meta, Google, Snap, TikTok), analytics platforms, business data like margins, stock levels, and returns to provide a comprehensive view of product performance.

What is the process for starting with ROI Hunter?

The onboarding process involves a discovery call, connecting your data sources for an audit, and reviewing a customized proposal before proceeding.