Sekel Tech Omnilocal Platform

Bridge the Gap Between Click and Counter: From “Near Me” Searches to Doorstep Delivery — Sekel Tech’s Omnilocal Platform Makes It Happen.

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Description

Sekel Tech offers an Omnilocal Platform meticulously designed for multi-location businesses, particularly in the retail sector, aiming to significantly improve their local online presence and boost sales. The platform's core objective is to seamlessly connect online customer discoveries, often initiated by “near me” searches, with tangible offline outcomes like physical store visits and purchases. It achieves this by integrating various facets of hyperlocal marketing, customer data management, and retail operations into a cohesive system.

The platform enhances brand discoverability across major search engines and social platforms. It features a Unified Data Platform that incorporates CDP, CRM, DMS, and ePoS capabilities to centralize dealer, product, and lead information. Demand generation is fueled through targeted hyperlocal campaigns, market listening, and advanced retargeting strategies. A key component, SellrApp, serves as a cloud-based Retail Management System, enabling retail outlets to automate their operations and gain real-time insights into leads and their overall online business performance, ultimately focusing on measurable sales growth.

Key Features

Hyperlocal Discovery Engine: Maximizes local search visibility through 'Near Me' optimized store locators, automated multi-page generation for every store (country, zone, state, city, locality), product selectors, and integrated product/location reviews.
Integrated Unified Data Hub: Consolidates dealer, product, and customer data with built-in CDP, CRM, DMS, ePoS, programmatic schema, warranty/service integration, and a content management system.
AI-Powered Demand Generation: Drives store walk-ins using targeted Google/Meta hyperlocal campaigns, programmatic bidding on first-party data, persona building, merchant/WhatsApp feed optimization for ads, and multi-language page generation.
SellrApp - Retail Management System: A cloud-based RMS for automating retail operations, managing online business profiles, and gaining real-time insights into leads and sales performance.
Comprehensive Analytics & Conversion Tracking: Offers detailed analytics for all discovery pages and focuses on tracking real-time sales conversions from online activities to in-store purchases.
Zero Commission Media Spend: Operates on a 0% commission model for platform charges on media spends, ensuring cost-effective campaign management.

Use Cases

Boosting hyperlocal visibility for multi-location retail stores.
Integrating and managing dealer, product, and customer data in a centralized platform.
Generating qualified leads and increasing foot traffic through targeted digital campaigns.
Automating retail operations and gaining real-time business insights for local outlets.
Optimizing advertising spend with programmatic bidding and detailed conversion analytics.
Tracking the complete online-to-offline customer journey and sales conversions.

Frequently Asked Questions

We generate plenty of leads monthly, but lack visibility on their outcomes. How do we gain insights and optimise our efforts?

To gain insights and optimise your efforts with generated leads, you need a solution that offers robust analytics and tracking capabilities. This will allow you to monitor the outcomes of your leads and adjust your strategies accordingly. Sekel Tech's platform offers tools for this, particularly through its Data Platform.

Our current method of demand generation through leads is not working out due to high TAT and Junk Data. How can this be addressed?

To address the challenges with high turnaround time (TAT) and junk data in your traditional demand generation methods, you need a solution that can streamline lead generation and data quality. Sekel Tech's Discovery Platform can help with this.

While the volume targets are getting achieved, we are facing issues with lead quality & CPL. What's the solution?

To address the issues with lead quality and Cost Per Lead (CPL) while achieving volume targets, you need a solution that can improve lead targeting and qualification processes. By refining your targeting criteria and qualifying leads more effectively, you can improve lead quality and reduce CPL. Sekel Tech's Demand Generation Platform is designed to help with these challenges.

The challenge is acquiring and maintaining accurate location data for effective marketing and lead generation. Seamless integration with marketing systems is crucial for targeted success. How can this be managed?

To address the challenge of obtaining and maintaining accurate location data, consider implementing a robust location data management system. This system, like Sekel Tech's Data Platform, should streamline the integration of marketing systems with location data, ensuring that each store's information is accurate and up-to-date. Regular audits and updates to the location data can help maintain its accuracy over time.