SendEngage

Put your outreach on autopilot

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Description

SendEngage is a specialized service designed to transform B2B outbound email strategies through a fully managed, AI-powered approach. It focuses on generating high-quality sales leads by automating outreach to net new prospects, aiming to significantly improve sales team productivity and reduce customer acquisition costs. The service guarantees compliance and offers a risk-free model where clients primarily pay for quality leads, with results backed by a money-back guarantee.

The core of SendEngage's operation involves a comprehensive process that includes defining target account segments and personas, crafting compelling email copy based on the client's value proposition, and continuous experimentation with message variations and other factors to optimize long-term results. A key technological component is its AI-powered reply handling, utilizing Anthropic Claude 3 for efficient triage of incoming responses. This system identifies positive leads for immediate handoff to sales teams (via email or CRM) and manages negative replies appropriately. Clients are provided with access to the SendEngage platform to monitor campaign performance, including reply rates and overall statistics. The service also includes built-in email infrastructure, domain protection, deliverability monitoring, and ensures CAN-SPAM compliance.

Key Features

Fully Managed Service: Dedicated team handles implementation, copywriting, and ongoing campaign management.
AI-Powered Reply Handling: Uses Anthropic Claude 3 for hyper-efficient triage of email replies, identifying and handing off hot leads.
Continuous Message Variation Split Testing: Employs A/B testing on messages and other factors to optimize long-term campaign results.
Built-in Email Infrastructure & Domain Protection: Sends emails from SendEngage's servers without using the client's main domain, ensuring deliverability and protecting client reputation.
Automated Follow-ups: Automatically sends follow-up emails to prospects who have not replied.
CRM Integration: Seamlessly integrates with CRMs and other systems via Zapier and native integrations for lead handoff.
Guaranteed CAN-SPAM Compliance: Ensures all outbound email campaigns adhere to CAN-SPAM regulations.
Platform Access & Monitoring: Provides clients with access to the SendEngage platform to monitor campaign statistics, replies, and content.
Verified B2B Contact Data: Utilizes verified contact data matching the client's ideal customer profile (ICP).
Deliverability Monitoring and Remediation: Actively monitors email deliverability and implements remediation strategies to ensure emails reach the inbox.

Use Cases

Automating B2B outbound email outreach
Scaling sales lead generation efforts
Improving sales team efficiency by outsourcing email campaigns
Reducing customer acquisition costs through automated outreach
Ensuring compliance in cold email marketing
Managing and triaging high volumes of prospect replies
Optimizing email campaign performance through continuous testing

Frequently Asked Questions

How does SendEngage handle email replies?

SendEngage funnels all prospect replies into a master inbox where they are triaged using AI powered by Anthropic Claude 3. This system automatically identifies positive responses for handoff and archives negative ones, blocking those prospects from further outreach.

Is SendEngage a self-service tool or a managed service?

SendEngage offers a fully managed solution. Their dedicated customer success team handles implementation, copywriting support, and ongoing campaign management, while clients retain access to the platform to monitor campaign statistics, replies, and content.

How does SendEngage ensure high email deliverability?

SendEngage employs several strategies including using its own built-in email infrastructure, domain protection (not using the client's main domain), inbox and domain rotation, and continuous deliverability monitoring and remediation to ensure emails land in the prospect's inbox.

Can SendEngage integrate with my existing CRM?

Yes, SendEngage can integrate with virtually any CRM or external system on the Zapier network and also offers native integrations for seamless lead handoff directly to sales teams.

What is the "Risk-free Guarantee" offered by SendEngage?

The risk-free guarantee ensures that clients only pay for quality leads. SendEngage guarantees results, offering money back if those results are not met.