ShelfWatch by ParallelDots

Perfect your Retail Execution with Computer Vision

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Screenshot of ShelfWatch by ParallelDots

Description

ShelfWatch by ParallelDots is an advanced retail execution platform leveraging Computer Vision technology. It analyzes images of retail shelf displays captured by field representatives or other sources to generate actionable, real-time insights centered around key performance indicators (KPIs). These insights help Consumer Packaged Goods (CPG) manufacturers and retailers monitor and perfect their in-store presence, ensuring optimal product visibility, placement, pricing, and promotion compliance.

The platform assists brands in tracking compliance with merchandising standards, planograms, and promotional campaigns. ShelfWatch provides data-backed visibility into store conditions, identifies gaps in retail execution strategy, and offers scorecards to evaluate performance. It integrates seamlessly with existing retail solutions like Sales Force Automation (SFA), Customer Relationship Management (CRM), and merchandising systems, enhancing overall operational efficiency and driving better sales outcomes through improved shelf performance.

Key Features

Computer Vision Shelf Analysis: Analyzes images of retail shelves for insights.
Real-time KPI Generation: Delivers metrics on product visibility, placement, pricing, promotions (5Ps).
Perfect Store Scorecard: Evaluates compliance levels and field rep performance.
Compliance Monitoring: Tracks planogram, promotion, and pricing adherence.
High Accuracy SKU Recognition: Achieves up to 98% accuracy in identifying Stock Keeping Units.
Reduced Store Audit Time: Claims over 50% reduction in audit duration.
Seamless Integration: Connects with existing SFA, Merchandising, CRM, and Field Audit solutions.
Actionable Insights: Provides data-backed insights to identify and address execution gaps.