Sherlock AI

Unlock AI Powered Consumer Insights

Contact for Pricing

Description

Sherlock AI is an advanced AI-powered SaaS solution designed for enterprises looking to enhance their growth strategies. It leverages a vast dataset of over 350 million consumers to deliver deep insights into both online and offline behaviors, habits, and preferences. This allows businesses to refine targeting, optimize marketing campaigns across various channels like Meta and Google, and improve return on ad spend through real-time performance monitoring.

The platform also offers specialized tools for retail strategy, including site selection analysis based on trade areas and revenue estimations, foot traffic analysis, and optimization of product assortment, pricing, and inventory management. Sherlock AI provides location intelligence, competitive insights, and robust cross-channel attribution capabilities. It features a user-friendly interface designed for business professionals and ensures data practices are fully GDPR and CPA compliant, operating without personally identifiable information.

Key Features

Consumer Insights: Comprehensive single-view understanding of online and offline consumer behaviors.
Marketing Intelligence: Utilizes geospatial and psychographic data for informed decisions and offline campaign attribution.
Location Intelligence: Insights into foot traffic, out-of-home (OOH) attribution, and competitive analysis.
Site Selection: Data-driven analysis of trade areas and revenue estimation for expansion strategies.
Cross-Channel Attribution: Harnesses platform power for planning, executing, and optimizing marketing across channels.
Audience Identification & Targeting: Unearths target audiences from a data pool of 350M+ consumers for campaign activation.
User Friendly Interface: Simple design with easy search function for blending user data.
Data-As-A-Service: Enriches user data with libraries including places of interest, visitations, census data.
Ethical Data Practices: 100% GDPR and CPA compliant data sourcing and processing.

Use Cases

Refining audience targeting strategies
Optimizing cross-channel marketing campaigns
Identifying optimal locations for site expansion
Analyzing foot traffic and competitor locations
Improving retail product, pricing, and inventory management
Segmenting customers for personalized marketing
Optimizing store or branch network performance
Enhancing visitor experiences in hospitality
Managing revenue and planning events in tourism

Frequently Asked Questions

Who can benefit from using SherlockAI?

Sherlock AI is designed for CMOs, VPs/Heads of Marketing, and CSOs of Fortune 2,000 companies (typically generating over $100 million in annual revenue) in industries like Consumer CPG/Retail & E-commerce, Financial Services, and Hospitality.

How does SherlockAI understand consumer behavior signals?

SherlockAI analyzes over 40 datasets covering 350+ million global consumers. It scrutinizes parameters like Geospatial Location, Demographics, Mobility patterns, Transactions, and App Usage to understand consumer mindsets and behaviors.

How do data protection laws affect Sherlock AI?

Sherlock AI is built with data protection in mind and is 100% compliant with GDPR and CCPA. It does not use any personally identifiable information (PII).

Can I make my own custom audience?

Yes, you can create custom audience profiles to target specific groups. The Explore tool allows you to preview the potential reach based on your objectives and parameters. Sherlock AI also provides default audiences.

What industries has Sherlock AI been used for?

Sherlock AI has been utilized in CPG/Retail & E-commerce (customer segmentation, store optimization, competitive analysis, cross-channel marketing), Financial Services (branch optimization, portfolio analysis, personalized marketing), and Hospitality and Tourism (visitor experiences, destination selection, revenue management, event planning).