Snapchat

The camera platform for AR-enhanced communication, self-expression, and fun.

Freemium

Description

Snapchat, developed by Snap Inc., is a prominent multimedia messaging app and camera platform. It is engineered to enhance how individuals communicate and interact by empowering them to express themselves creatively, share moments as they happen, explore diverse content, and connect with others. A signature aspect of Snapchat is its advanced integration of augmented reality (AR), which provides a wide array of Lenses and filters, transforming everyday user experiences and interactions on the platform.

Boasting over 900 million monthly active users and more than 300 million daily AR engagements, Snapchat offers a significant and dynamic environment for personal connection and brand outreach. The platform provides specialized tools and programs for businesses and advertisers to effectively reach and engage its large audience. This includes advertising solutions like Snapchat Ads and initiatives to foster collaborations with its creator community, all while prioritizing user safety through features such as the Family Safety Hub.

Key Features

Augmented Reality (AR) Lenses and Filters: An extensive collection of dynamic, interactive digital effects and overlays that can be applied to photos and videos in real-time, significantly enhancing user expression and engagement, with over 300 million daily active users of AR features.
Ephemeral Messaging (Snaps & Chats): Core communication feature allowing users to send photo and video messages that disappear after being viewed, fostering spontaneous and in-the-moment interactions.
Snap Map: An interactive, real-time map enabling users to share their current location with friends, discover friends' activities, and view public Snaps from events and locations worldwide, used by over 400 million monthly.
Stories and Discover Content Platform: Sections for users and publishers (including brands and media partners) to share chronological collections of Snaps (Stories) and for users to explore curated content, news, and original shows.
Advertising and Brand Tools: A suite of advertising solutions (Snapchat Ads) and programs allowing businesses to create targeted campaigns, AR experiences, and connect with Snapchat's creator community to reach its vast user base.

Use Cases

Enhancing personal communication with AR Lenses and ephemeral messages.
Executing targeted digital advertising campaigns for brands.
Creating and sharing engaging AR-enhanced content for personal or promotional use.
Discovering real-time updates and content from friends and publishers via Snap Map and Stories.
Consuming short-form video entertainment and news.

Frequently Asked Questions

How many monthly active users does Snapchat have?

Snapchat has surpassed 900 million monthly active users.

How many users engage with Snapchat's augmented reality features daily?

Over 300 million Snapchatters engage with augmented reality every day, on average.

What is the Snapchat Family Safety Hub?

The Snapchat Family Safety Hub is a resource developed with guidance from Common Sense Media, designed to help families navigate Snapchat safely and confidently.

How many monthly active users does Snap Map have?

Snap Map has over 400 million monthly active users.