Strella

Human insights in hours, not weeks

Usage Based

Description

Strella revolutionizes the user research process by leveraging artificial intelligence to deliver human insights in hours, rather than weeks. The platform enables teams to conduct AI-moderated interviews at scale, significantly speeding up the collection and analysis of qualitative data. It assists in creating customized, expert-quality interview guides based on research objectives, which can be edited and can include embedded stimuli like websites, prototypes, images, or ad copy for comprehensive testing.

The tool streamlines the entire research lifecycle, from automating participant recruitment from a global panel and managing incentives to scheduling interviews around the clock. Strella's AI moderator can conduct interviews in multiple languages, asking dynamic follow-up questions to delve deeper into relevant topics. After the interviews, it provides instant synthesis, generating actionable project insights, highlight reels, and reports, all accessible within a consolidated research repository. This allows teams to make more informed decisions swiftly and efficiently, enhancing their ability to understand and respond to customer needs.

Key Features

AI-Generated Interview Guides: AI creates customized, expert-quality interview guides from your research objectives, which are editable and allow embedding of any stimuli.
Automated Recruitment & Logistics: Handles global participant recruitment (from a panel of over 3 million), incentives, and scheduling, allowing users to focus on high-impact activities.
AI-Moderated & Human-Led Interviews: Offers AI-moderated interviews with dynamic follow-ups in any language, screen/video recording, or allows users to lead their own interviews.
Real-Time AI Synthesis & Reporting: Delivers instant, customizable insights tied to research goals, AI-generated highlight reels, reports, segmentation, and tagging capabilities.
Multilingual Support: Conducts interviews and provides analysis in various languages with voice customization.
Stimuli Testing: Embed and test websites, prototypes, images, videos, and ad copy, capturing real-time reactions via screen and video recording.
Consolidated Research Repository: Stores all AI and human-moderated interviews for easy team access and allows querying for instant insights across projects.
Upload Previous Interviews: Enables users to upload existing interview recordings for immediate AI-powered synthesis and analysis.