Stylumia
Future of Fashion and Lifestyle Prediction is here
Description
Stylumia is an AI-powered platform designed to revolutionize fashion and lifestyle trend forecasting and demand prediction. It addresses the shortcomings of traditional methods by employing proprietary Demand Sensing™ machine learning algorithms and analyzing vast consumer demand signals. This approach allows businesses to uncover "True Demand™," moving beyond subjective or supply-driven trend predictions to significantly reduce industry wastage and enhance operational efficiency.
The platform equips companies to accurately spot and validate emerging consumer trends, identify untapped white space opportunities in their product assortments and pricing strategies, and minimize markdowns and excess inventory. Stylumia facilitates improved speed to market, boosts full-price sell-through rates, aids in successful entry into new markets or categories, and provides precise demand forecasts for new products, thereby enabling data-driven decision-making across the retail value chain.
Key Features
- True Demand™ Trend Forecasting: Utilizes Demand Sensing™ algorithms for laser-sharp fashion and lifestyle trend predictions.
- Consumer Intelligence Platform: Identifies true consumer demand by analyzing data from global designers, brands, retailers, and runways, removing noise.
- Apollo - New Product Demand Forecasting: Predicts demand for new items using an ensemble machine learning model that combines image and text attributes with global fashion intelligence and transactional data.
- ImaGenie - AI Design Generation: Generates winning product design ideas by processing millions of fashion style images and textual attributes from diverse sources.
- Localized Assortment Planning: Employs Fashion AI and Taste Modelling to tailor product assortments to specific local market preferences.
- Inventory & Markdown Optimization: Helps reduce markdowns, optimize inventory levels, and balance assortment width and depth.
Use Cases
- Spotting winning consumer trends early
- Validating new trends and product ideas
- Identifying white space opportunities in assortment and pricing
- Reducing markdowns and excess inventory
- Improving speed to market for new collections
- Increasing full-price sell-through rates
- Entering new markets or product categories confidently
- Accurately predicting demand for new products
- Balancing assortment width and depth effectively
- Generating AI-driven design briefs and ideas
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