Swirl

Interactive Video Commerce for E-commerce Growth

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Description

Swirl provides a comprehensive video commerce platform designed to help online businesses enhance customer engagement and drive conversions. It allows brands to easily integrate interactive video experiences, such as live shopping events and shoppable video carousels, directly onto their websites, particularly platforms like Shopify and WooCommerce. The tool focuses on creating seamless shopping journeys within videos, offering features like product spotlights, cart integration, and analytics to track performance.

With Swirl, businesses can leverage video content, including repurposed social media clips or live streams hosted by brand experts, to connect with customers dynamically. The platform supports customization, lead capture, and various integrations to fit different business needs, from startups experimenting with video commerce to large enterprises seeking advanced solutions and dedicated support for scaling their video sales channels.

Key Features

Livestream Shopping: Host live shopping events with features like concurrent viewer management, simulcasting, and moderator access.
Shoppable Video Embedding: Add interactive, shoppable video carousels to website pages.
E-commerce Integration: Seamlessly integrates with platforms like Shopify and WooCommerce, including cart integration.
Branded & Customizable Player: Customize player appearance (font, color, logo) and use whitelabel domains.
Interactive Overlays: Add interactive elements like CTAs and product spotlights within videos.
Analytics & Reporting: Track performance with funnel-based cohorts, UTM, GA, FB Pixel integration, and advanced analytics options.
Lead Capture & Retargeting: Collect leads directly from videos and integrate with retargeting tools.
Multi-Platform Support: Includes creator app (Android/iOS) and supports OBS for studio setups (Enterprise).
Dedicated Support & Onboarding: Offers varying levels of support including 1:1 onboarding and dedicated success managers.

Use Cases

Hosting live shopping events to demonstrate products and interact with customers in real-time.
Embedding shoppable video galleries on product pages or homepages.
Increasing customer engagement on e-commerce websites.
Boosting conversion rates through interactive video experiences.
Capturing leads directly from video content.
Repurposing social media videos into shoppable content.
Analyzing video performance and its impact on sales.

Frequently Asked Questions

How hard is it to integrate SWIRL onto my website?

Integrating SWIRL onto your website only requires a short copy-paste of a code. Their team will help you do this when you’re ready, so you don’t need any special technical integration.

Can I try it out before subscribing?

Yes, Swirl offers a free trial that allows you to experiment with a few features. You need to book a demo to chat with their team and ask for a free trial.

What if I don’t have any video content?

You can start with Shoppable Videos by repurposing your social media videos with an ecommerce layer. These videos can be added as a carousel on your website.

What if my brand can’t afford influencers?

You don’t need to hire influencers. Customers often trust brand experts or members of sales teams more for live shopping, provided they are knowledgeable and comfortable on camera.