Techsun Marketing Cloud

1st AI-Native Marketing Cloud

Contact for Pricing

Description

Techsun Marketing Cloud integrates Customer Relationship Management (CRM), Customer Data Platform (CDP), and Marketing Automation (MA) functionalities, leveraging innovative technologies like Cloud-Native architecture, AI-Agents, and Web3 concepts. This platform is designed to assist brands in developing comprehensive omni-channel strategies for consumer engagement and operations. It utilizes AI across various touchpoints, including automated interactive conversations via AI Call, WhatsApp, and EDM, aiming to enhance customer experiences and drive brand growth.

The platform features capabilities such as real-time CDP for integrating and analyzing omni-channel data to create unified customer profiles, a large-scale CRM built on a cloud-native architecture for managing the entire member lifecycle, and data-driven marketing automation with tools for building campaigns and generating personalized content via AI. It supports integration with over 50 channels, including major social media, e-commerce platforms, and communication tools like WhatsApp and SMS. The system is built with global operations in mind, adhering to data compliance standards like GDPR and SOC 2, and facilitating multi-regional brand loyalty programs and cross-border collaboration.

Key Features

AI Embed: Automates interactive conversations via AI Call, WhatsApp Messenger, and EDM.
AI Copilot: Assists with data analysis, decision optimization, customer service (Helpdesk), task automation (RPA), and content creation.
AI Agent: Provides intelligent shopping guidance, order management tools, customer memory personalization, and emotional empathy.
Real-Time CDP: Integrates omni-channel data, forms unified customer IDs (One ID), and creates 360° customer profiles.
Large-Scale CRM: Cloud-native architecture for managing member lifecycles and incorporating Web3 NFT memberships.
Data-Driven MA: Allows drag-and-drop marketing canvas building, rule configuration, and AI-generated personalized content.
Omni-Channel Integration: Connects with 50+ channels including WhatsApp, WeChat, Facebook, Shopee, Lazada, TikTok, Shopify, SMS, and EDM.
Global Operations Support: Manages multi-regional loyalty programs, adheres to global data compliance (GDPR, SOC 2), and supports cross-border collaboration.

Use Cases

Building omni-channel consumer operation capabilities for brands.
Implementing integrated CRM, CDP, and Marketing Automation strategies.
Automating customer interactions across channels like WhatsApp and EDM.
Personalizing marketing messages and customer experiences using AI.
Managing complex, multi-regional brand loyalty programs.
Improving digital marketing efficiency and effectiveness for retailers (Restaurants, Supermarkets, Apparel).
Enhancing customer service efficiency with AI Helpdesk.
Automating routine marketing and operational tasks with AI RPA.