Tracer

Harnessing the power of AI to defend brands and consumers.

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Description

Tracer is a next-generation brand protection platform designed to empower brands with advanced AI technology for monitoring, detecting, and enforcing against digital threats. The platform streamlines workflow and operational processes by automating detection and removal of infringements across thousands of digital channels, including domains, social media, websites, marketplaces, and app stores, ensuring brands can efficiently maintain their online presence.

Utilizing AI-driven image recognition, language processing, and the proprietary Tracer Graph, Tracer offers fast, accurate identification of brand abuse, counterfeit products, impersonations, and other risks. With real-time enforcement actions and comprehensive case file management, Tracer delivers industry-leading protection and actionable insights to preserve brand reputation in an evolving digital landscape.

Key Features

AI-Powered Detection: Automates monitoring and identification of brand infringements across digital platforms.
Advanced Image Recognition: Uses machine vision to accurately detect trademarks, copyrights, and logos.
Tracer Graph: Patented technology for mapping and visualizing online brand abuse networks.
Real-Time Enforcement: Enables prompt removal of violations and enforcement actions.
Case File Management: Automates creation of digital evidence files for lawsuits and investigations.
Multi-Channel Coverage: Protects domains, social media, marketplaces, app stores, web pages, and NFT/Web3 channels.
Risk Scoring and Analysis: Provides actionable business intelligence and risk assessment for online threats.
Custom AI Algorithms: Mimics human intelligence with machine vision, image recognition, and correlation algorithms.

Use Cases

NFT and Web3 fraud prevention
Fake mobile game detection
Digital product scam mitigation
Phishing and social engineering defense
Counterfeit product removal
Gray market compliance monitoring
Executive and celebrity impersonation protection
Brand genericization prevention
Product launch and promotion fraud detection
Fake domains and website takedown

Frequently Asked Questions

What digital channels does Tracer protect?

Tracer provides brand protection across domains, social media, websites, app stores, marketplaces, paid search and advertising platforms, and Web3 channels.

How does Tracer detect brand infringements?

Tracer uses custom AI, including machine vision, image recognition, and natural language processing to identify infringements with high accuracy and speed across multiple digital platforms.

How quickly can Tracer enforce brand protection actions?

Tracer maximizes response times, enabling detection and enforcement actions to occur from weeks to hours, depending on the complexity of the issue.

Is Tracer’s brand protection platform customizable?

Yes, Tracer offers customizable solutions based on a brand’s industry and scale to effectively meet specific protection needs.

What industries does Tracer support?

Tracer provides digital brand protection solutions suitable for a wide range of industries, including retail, gaming, spirits, food and beverage, and technology companies.