Varos

Your personal advisor for competitive intelligence, benchmarks and market research.

Freemium

Description

Varos provides businesses with a competitive edge through its advanced intelligence platform. The system specializes in delivering real-time benchmarks for crucial digital marketing metrics such as CPM, CAC, CTR, and revenue growth, enabling companies to accurately gauge their performance against industry peers. It also offers critical market information and guidance, particularly on AI-related topics, to support enterprise technology executives in their strategic planning. The platform operates on an anonymously crowdsourced data model, ensuring all insights are aggregated and individual company data remains private and secure.

Primarily serving eCommerce and SaaS companies, along with agencies that support them, Varos facilitates a 'give data to get data' ecosystem. Users can connect their various data sources, like advertising platforms and analytics tools, to contribute to the anonymized data pool. In return, they gain access to comprehensive benchmarks, with advanced filtering options and performance-based recommendations available on paid plans. This allows businesses to understand market trends, identify areas for improvement, and make data-driven decisions to optimize their strategies and growth.

Key Features

Real-time Benchmarks: Access up-to-date benchmarks for digital marketing metrics like CPM, CAC, CTR, and revenue growth.
Competitive Intelligence: Gain insights into market trends and competitor performance through anonymously crowdsourced data.
Multiple Integrations: Connect with platforms like Facebook Ads, Google Ads, Shopify, TikTok Ads, Amazon Ads, and more.
Data Lookback: Analyze historical data with options for 4 weeks (free plan) or up to 3 years (paid plans).
Advanced Filtering: Refine benchmark data by criteria such as country and sub-categories (available on paid plans).
Performance Recommendations: Receive suggestions based on high-performing companies in your sector (available on paid plans).
Anonymized Data Sharing Model: Operates on a 'give data to get data' model, ensuring all shared data is anonymized and aggregated.
Secure Data Handling: User data is stripped of identifying information, anonymized, aggregated, and encrypted on AWS.

Use Cases

Benchmarking digital marketing performance for eCommerce businesses.
Tracking key SaaS metrics against industry standards.
Informing marketing strategy with real-time CPM, CAC, and CTR data.
Guiding technology investment decisions with AI market information.
Agency client performance reporting and industry benchmarking.

Frequently Asked Questions

Where does Varos get the benchmark data?

All data is anonymously crowdsourced from all of the companies we work with. In other words, it's a 'give data to get data' model.

Can someone see my company's data on Varos?

Absolutely not! All data that we present in Varos is anonymized and aggregated. It's impossible to see data for any specific company.

How does Varos secure my data?

All of the benchmark data is first stripped of any identifying information, then anonymized and aggregated. Varos data is encrypted and saved on AWS.

Which types of companies does Varos provide benchmarks for?

We provide benchmarks primarily for eCommerce & SaaS companies and agencies serving those types of companies.

How much effort does it take to get set up on Varos?

It takes only 2 minutes to create an account and access the benchmarks. All you have to do is sign up from our website, choose the benchmarks you want to access, and we'll handle the rest.