
WhatsApp Business
Engage audiences, accelerate sales, and drive better customer support outcomes on WhatsApp

Description
WhatsApp Business offers solutions for companies of all sizes to communicate with customers directly through the popular WhatsApp messaging platform. It facilitates enhanced customer engagement, helps accelerate sales cycles, and improves customer support outcomes by leveraging conversational interactions.
The platform provides tools for businesses to reach their audience on a familiar channel, foster personalized experiences throughout the buyer journey, and build lasting relationships. It includes options tailored for both small businesses managing conversations personally via the WhatsApp Business App and larger enterprises requiring scalable, programmatic communication solutions through the WhatsApp Business Platform.
Key Features
- Customer Communication Platform: Connect with over 2 billion WhatsApp users.
- Sales Acceleration: Engage leads and customers conversationally to speed up the buyer journey.
- Customer Support Suite: Provide assistance and resolve issues through direct messaging.
- Personalized Messaging: Tailor conversations to individual customer needs and history.
- Rich Messaging Experiences: Utilize various formats to enhance communication and engagement.
- Scalable Solutions: Offers both an app for small businesses and a platform with programmatic access for larger enterprises.
Use Cases
- Providing customer support via chat.
- Sending notifications and alerts to customers.
- Conducting conversational marketing campaigns.
- Facilitating sales conversations and closing deals.
- Engaging customers for feedback and relationship building.
- Scaling customer communication for medium to large businesses.
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