Zymplify

Find the Right Companies. Reach the Right People. Convert Faster.

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Description

Zymplify is a comprehensive B2B sales and marketing platform designed to help businesses accelerate revenue growth by identifying and engaging high-intent buyers. It leverages validated intent data from over 20 sources to pinpoint companies actively searching for specific solutions. This allows sales and marketing teams to move beyond outdated contact lists and focus their efforts on prospects who are genuinely ready to purchase.

The platform unifies prospecting, marketing, sales, CRM, and customer success functionalities, enabling users to manage the entire customer lifecycle from a single interface. Zymplify facilitates the activation of intent data through automated, targeted campaigns and provides tools for tracking return on investment, ensuring that marketing spend is optimized and efforts are directed towards the most promising opportunities. It aims to streamline workflows, improve targeting accuracy, and ultimately help B2B companies convert prospects faster and more efficiently.

Key Features

Buyer Intent Activation: Identify companies actively researching your solution using validated intent data from 20 diverse sources.
Research Quadrant: Focus campaigns on companies actively seeking your solution, reducing time wasted on uninterested prospects by up to 70%.
Integrated Sales & Marketing Platform: Activate intent data and manage prospecting, marketing, sales, and CRM workflows from a single unified platform.
Prospecting Hub: Target high-quality intent companies with a research quadrant, intent spikes, and multiple data feeds.
Marketing Hub: Deliver consistent, branded campaigns with marketing automation, social and blog management, and web visitor/lead tracking.
Sales Hub: Maximize sales productivity with tools for sales pipeline management, sales forecasting, and sales cadences.
CRM Hub: Leverage contact management, list management, and data cleanse/verification tools to optimize operations.
Customer Success Hub: Equip teams with insights into customer health, renewals, and expansion opportunities, including churn forecasting.
ROI Tracking: Track revenue from first touch to closed deal to measure campaign effectiveness and marketing spend return.

Use Cases

Identifying B2B companies actively researching specific solutions.
Targeting marketing and sales efforts on high-intent buyers.
Automating personalized outreach and engagement campaigns.
Improving sales pipeline quality and increasing conversion rates.
Streamlining B2B lead generation and marketing automation processes.
Reducing wasted ad spend by focusing on qualified leads.
Managing customer relationships and forecasting churn/expansion.
Analyzing and optimizing marketing campaign ROI.

Frequently Asked Questions

How is Zymplify different from other sales and marketing platforms?

Zymplify combines high-quality, validated intent data with sales and marketing tools in one platform. You’ll find companies actively researching your solution and create campaigns to engage them—all in one place.

How does Zymplify’s intent data work?

Zymplify collects intent data from 20 diverse sources, tracking a range of signals such as website visits, content downloads, product research, and engagement with third-party platforms. This real-time data reveals when companies are actively researching solutions like yours, enabling you to target high-intent prospects who are ready to buy. By combining behavioural, firmographic, and technographic data, Zymplify ensures you're always engaging the right companies at the right time, optimising your outreach and improving conversion rates.

Is Zymplify good for small businesses?

Absolutely! Zymplify is ideal for small and medium-sized B2B companies. The platform helps smaller teams compete with larger businesses by providing access to high-quality intent data and advanced sales and marketing tools at a price that works for smaller budgets.

How fast will I see results with Zymplify?

Many customers see improved lead quality and engagement within the first month. A clear impact on revenue is typically seen after 3-6 months of using all Zymplify’s features. Our team will help you get the most value from day one.

Can Zymplify work with my current tools?

Yes, Zymplify integrates with popular CRMs and sales and marketing tools like Salesforce and HubSpot. We also offer connections to other tools, so Zymplify fits seamlessly into your existing setup.