Adsata

Simple, Fast, Scalable Webcam Eye-Tracking for UX Insights

Freemium

Description

Adsata provides a platform for conducting online eye-tracking studies using standard webcams. It enables users to measure audience perception, gain valuable insights into user behavior, and enhance user experience (UX) and conversion rates. By leveraging data gathered directly from participants' webcams, the tool helps replace guesswork with objective, data-driven decision-making for website design, marketing campaigns, and research projects.

The platform operates by allowing users to create studies, invite participants via a link, and collect eye-tracking data remotely. Analysis is facilitated through an insights dashboard featuring visualizations like aggregated heatmaps, hexbins for data comparison, path plots to track gaze sequences, and detailed fixation metrics. Importantly, Adsata emphasizes privacy and compliance, processing data within the user's browser in real-time to ensure GDPR conformity without storing facial images or video recordings.

Key Features

Webcam Eye-Tracking: Collects gaze data using participants' own webcams.
Heatmaps: Visualize aggregated user attention hotspots.
Hexbins: Group and compare eye-tracking data sets using hexagonal binning.
Path Plots: Track the sequence and path of user gaze across stimuli.
Fixation Metrics: Analyze fixation location, duration, and order automatically.
Insights Dashboard: View and analyze study results with integrated visualizations.
GDPR Compliant Processing: Analyzes data in the browser without storing facial images or videos.
Remote & Scalable Studies: Conduct tests with participants globally at any time.
Raw Data Export: Option to export raw eye-tracking data for further analysis (Paid Plans).