Anura

The world's most accurate ad fraud solution.

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Description

Anura identifies and eliminates bots, malware, and human fraud to protect web assets and ensure digital content reaches genuine human audiences. It focuses on delivering high accuracy in fraud detection, specifically guaranteeing 99.999% accuracy when identifying visitors as fraudulent, aiming to prevent false positives that could block real users.

By filtering out invalid traffic, Anura helps businesses gain a clearer perspective on campaign performance, enabling data-driven decisions to improve return on ad spend (ROAS). It works to reduce wasted advertising budgets and protects brand reputation from the negative impacts associated with fraudulent activity. The platform offers comprehensive analytics through an in-depth dashboard and provides flexible integration options supported by customer service, allowing it to be implemented across various channels and platforms like affiliate marketing, lead generation, eCommerce, and programmatic advertising.

Key Features

Ad Fraud Detection: Identifies bots, malware, and human fraud in real-time.
High Accuracy Guarantee: Claims 99.999% accuracy in identifying bad visitors, preventing false positives.
Comprehensive Analytics: In-depth dashboard with customizable, exportable reports and drill-down capabilities.
Flexible Integration: Offers JavaScript, REST API, GTM, and custom integration options with support.
Anura Script™: Detects sophisticated invalid traffic (SIVT) using JavaScript.
Anura Direct™: Identifies general invalid traffic (GIVT) quickly via REST API.
Search & Social Protect™: Automatically hides ads from fraudulent users on major platforms.
Ad Tag Protect™: Protects publisher ad tags from invalid activity.
Definitive Results: Provides clear good/bad traffic identification without ambiguous scores.
Unlimited Users & Domains: Supported under full engagement plans.

Use Cases

Protecting Affiliate Marketing campaigns from fraudulent traffic and commissions.
Guarding Brand Reputation by blocking fake visitors.
Preventing Click Fraud on PPC campaigns.
Reducing fraudulent transactions and chargebacks in eCommerce.
Filtering invalid leads in Lead Generation efforts.
Combating high fraud rates in Programmatic Advertising.
Securing Search & Social ad campaigns from invalid interactions.
Minimizing TCPA compliance risks associated with fraudulent leads.
Ensuring data accuracy by validating Survey respondents.
Protecting website Registrations and Sign-Ups from bots.
Securing user Login forms against automated attacks.